Jan. 21, 2014
U.K.-based Amscreen Digital Signage Solutions and Romanian company Primex G&C today jointly announced a partnership project that will see a network of digital signage screens deployed across petrol forecourts across Romania, which will be used to promote national, regional and local advertisements alongside the company's Autovolo car sales offering.
The story started with a chance visit from Primex's entrepreneurial owner Stefan Voloseniuc to Amscreen's Bolton offices in October. Anticipating just an initial discussion on the possibility of setting up his own network, the announcement said, Voloseniu was instead so impressed with the screens' ease of deployment that he headed back to Romania with some initial hardware. The full network of screens was then deployed to 85 locations within eight weeks, demonstrating the quick and scalable solution Amscreen offers.
Voloseniuc said his company is "very pleased" with the speed of the Amscreen rollout from initial meeting to deploying the screens across all 85 gas stations. "The screens will offer our Autovolo customers a new medium for reaching potential buyers," he said in the announcement. "The ability to specifically target geographic locations will help our customers sell their motors quicker and easier, and also allow advertisers to specifically target audiences throughout the country."
Autovolo, which is similar to Autotrader in the U.K. and the U.S., allows sellers to pay a small premium enabling their advert to be displayed on the full-HD LCD digital screens in up to 85 Lukoil petrol stations across Romania, enabling them to reach a much wider and targeted audience.
Amscreen CEO Simon Sugar said in the announcement: "As an entrepreneurial company ourselves, we found a kindred spirit in Stefan and Primex. This has enabled them to go from 0 to 85 screens and an audience of over 3 million a month in just eight weeks, which proves just how quickly and simply our digital solutions can be deployed."
Amscreen says it has more than 6,500 digital screens worldwide and works with companies such as Tesco, BP, Halifax and WH Smith.
Learn more about DOOH Advertising.