American Marketing Association, PRI hosting webinar on omnichannel

Nov. 15, 2012

Platt Retail Institute Director and Research Fellow Steven Keith Platt is scheduled to join Rick Chavie, vice president of omni-commerce for hybris software; and Paul Price, CEO of Creative Realities, for a live webinar, "Marketing to Today's Omni-Channel Consumer," presented by PRI and the American Marketing Association on Nov. 30 at noon central time.

According to the annoncement from PRI:

Successful marketing today requires communicating a seamless, consistent brand experience to customers across both physical and digital channels, powered by the technologies that deliver on omnichannel commerce. To leverage consumers increasing control over the buying process, marketers now have access to technologies that provide a unified view of customers, together with sophisticated targeting and personalization capabilities.

In this session, you will learn about fragmentation in consumer behavior, marketing and channel options and technology that provides the ability to align with customers.

To register for the webinar, go to

Read more about retail digital signage.

Topics: Advertising , Customer Experience , DOOH Advertising , Retail , Retail Digital Signage

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