Air Canada flies X2O to add Yammer to digital signage network

Nov. 14, 2012

Airline Air Canada has added a Yammerfall feed to its globe TV digital signage network powered by X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, according to an announcement from X2O.

Air Canada's digital signage network is powered by X2O's Xpresenter platform, and it now includes Yammerfall, a continuous stream of messages from enterprise social network Yammer designed for display on screens in employee areas. Yammer makes it easier for the airline's in-flight service employees to connect with each other and stay up-to-date with important news, announcements and more, X2O said.

Since its launch in 2008, globe TV has used Xpresenter to keep Air Canada's cabin crew informed with current work-related information and real-time news and weather, which is displayed on screens located in the airline's in-flight service crew centers and training centers across Canada. With the addition of the Yammerfall feed, Air Canada has added another timely source of streamlined content to globe TV in the form of an internal social networking tool, according to X2O.

Recently acquired by Microsoft, Yammer brings the power of social networking to the enterprise in a private and secure environment. As easy to use as consumer social networking sites such as Facebook and Twitter, Yammer is designed for internal company collaboration, file sharing, knowledge exchange and team efficiency.

"Xpresenter enables us to promote key messages and timely information to our cabin crew as they navigate through our employee facilities," said Bill Powell, Air Canada's manager of communication planning and delivery for the airline's customer service divisions. "With the platform's ability to integrate with real-time data feeds, taking advantage of social media as a content source is simple. By incorporating Yammerfall, our globe TV network has become an even more powerful and engaging resource for our employees."

Read more about digital signage and corporate communications.

Topics: Content Management , Corporate Communication , Software

Companies: X2O Media

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