Chicago-based elevate DIGITAL, a developer of street-level digital interactive technology, recently announced a partnership with Adspace Networks, a provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate's network of 400 interactive digital signage kiosks to be deployed in 40 shopping malls across the United States.
The freestanding units from elevate comprise an interactive screen on one side and a non-interactive screen on the other side. Adspace will add the non-interactive screens to its digital mall-based video network, and also offer advertisers the opportunity to develop content for the interactive screens.
"By bringing interactive technology and media to the top mall locations in the country, we're able to make the shopping experience truly engaging," elevate DIGITAL founder and CEO George Burciaga said in the announcement. "Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media."
Adspace's current digital mall network reaches 48 million individuals each month through digital video advertisements. As with its other deployments, elevate DIGITAL's interactive will provide informative content, interactive applications and connective advertising to enhance the shopping experience for mall patrons. The interactive screens also are equipped to share content with mobile devices and social media, the company said.
"Through this partnership, Adspace will expand its footprint to 234 Class-A malls in 53 markets, representing 68 percent of the U.S.," Eric Steinert, EVP of business development for Adspace Networks, said in the announcement. "This expansion provides our clients with even greater reach, while also allowing them to increase engagement through interactive functionality."
The elevate DIGITAL network is already active at high-traffic locations in Chicago, Las Vegas and Milwaukee, according to the announcement.