Nov. 13, 2011
ADFLOW Health Networks and FrontLine Marketing have announced a partnership to take the familiar in-store blood pressure monitor kiosk into the 21st century, according to a company press release.
Along with standard health screening abilities, the new kiosks will include functionality such as personalized product recommendations and print-on-demand coupons. Personal Health Centers will occupy a number of national retail pharmacy chains, giving advertisers a wide reach while simultaneously allowing them to target consumers on an individual basis.
Together, ADFLOW Health Networks, a provider of consumer-focused, health engagement digital messaging, and FrontLine Marketing, an in-store display network and shopper marketing company, will represent the country's largest Web-enabled, multi-function biometric screening kiosk network. The companies will work together to provide Consumer Packaged Goods, Over The Counter, and Health & Beauty Aids marketing to engage health-conscious shoppers.
FrontLine Marketing, an Acosta Sales & Marketing company, provides solutions that include front-end, pharmacy, and new product center displays available at more than 8,800 grocery and pharmacy retailers, including Kroger, SUPERVALU, Safeway, Food Lion and Winn-Dixie. The ADFLOW Health Networks Personal Health Center is now part of FrontLine's core offering.
"We have been active in this space for the last 15 years and believe this program can be transformational," Jefferson Myers, president of FrontLine Marketing, said in a press release. "This partnership extends and complements FrontLine's current high-impact capabilities within the fast-growing pharmacy area of leading retailers. The ADFLOW Health Networks system is truly next-generation in its targeting and consumer engagement ability."
With more than $35 billion spent on in-store advertising, this partnership will greatly benefit consumer marketers by creating a common advertising platform to reach a highly engaged consumer audience on a large scale, according to Mel Stein, CEO of ADFLOW Health Networks.
"Our partnership with FrontLine Marketing is truly exciting," he said. "We have reached an inflection point in the personal health management market and it is time for innovative technology to bring consumers, caregivers, commerce, and content together in convenient locations across the country. This unique and proven consumer touchpoint provides marketers with a variety of highly targeted digital, interactive, merchandising, and print-on-demand solutions only steps away from the purchase decision. FrontLine's leadership understands that, and we believe in their strong commitment to make this partnership the success we anticipate it to be."
Read more about health care kiosks.