Feb. 16, 2009
STATE COLLEGE, Pa. — Accuweather.com today announced a joint partnership with Dynasign Corp., a Silicon Valley based digital signage technology provider. This partnership provides access to AccuWeather.com real-time weather and headline news content for Dynasign end-users and value-added resellers.
In an effort to captivate audiences, advertisers have turned to digital signage, although displaying advertisements alone can cause viewers' attention to diminish.
AccuWeather.com content integrates timely, relevant weather, news, sports and entertainment information, available for 2.7 million locations worldwide, into digital signage playlists to grab and hold viewer interest. Together, AccuWeather.com and Dynasign will provide a complete solution for delivering the most accurate and reliable weather data.
"Weather is relevant and dynamic information that repeatedly draws attention to screens. That is why weather consistently gains top audience ratings in all existing media," said Scott Homan, director of digital signage at AccuWeather.com. "Our content coupled with Dynasign's platform will provide a delivery system that will ensure maximum value for their clients."
"Combining AccuWeather.com live feeds and Dynasign Templates, our users can display the local and global weather conditions in various visual presentation layouts. Timely and relevant content such as weather brings tremendous value to digital signage screens, ad sponsored media networks or business communications applications." Jimmy Dun, Dynasign VP of business development said. "Our all-inclusive Dynasign Online Service subscription allows our users to immediately access the weather condition display without going through the complex feed source and technology evolution."