Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers-as well as many ad buyers and potential deployers-don't even realize it. People see it every day without grasping its presence and power.
Because sometimes a picture really is worth a thousand words, we developed this infographic that shows, in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.
Show it to your clients and prospects, or take it straight to the CFO who has to buy into it. We believe the graphic will help explain how pervasive and powerful digital signage really is.
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