AV is now a strategic tool for business ops

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

Digital signage for wayfinding on the rise

A recent study found that "nearly one in five of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen." It's no surprise then, that many have taken this effective advertising medium and utilized it in an alternative way to provide a new service, wayfinding or directional signage.

The 4 most common digital signage content mistakes (and how to fix them)

So you've successfully deployed a digital signage solution; you've followed all the rules for strategic locations can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?

The DST Top 5: June's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in June, recapping the biggest news headlines of the month.

Digital signage in the workplace: Easy to install doesn't mean easy to use

While the pain of a tough installation fades with time, the pain of a difficult-to-use content management system lives with you forever.

Is California taking aim at digital signage power consumption?

The California Energy Commission's latest foray into proposed regulations to reduce power consumption of consumer electronics devices is targeting computers (both desktop and laptop/notebooks) as well as monitors and signage displays.

Even Wendy's says 'content is king' for digital signage

Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

10 key stats accelerating digital signage adoption

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

FDA pushes back menu labeling mandate one year

The rumblings have been circulating since early May, but now it's official: The menu labeling mandate is now set to begin Dec. 1, 2016, one year after the previous 2015 deadline.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

ICXSummit15: Why make customers wait?

Digital signage, mobile payments and kiosks all provide routes to increased speed of service and a better customer experience across a broad spectrum of industries and verticals.

Robots and holograms? Are retailers losing focus?

Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.

Digital signage leading the way for retail IoT

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

When digital signage gets interactive with gamification

Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.

Top customer experience tech honored at ICXSummit15

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.

ICXSummit15: Bringing 'social proof' to brick and mortar

ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.

Digital signage engaging customers in growing foodservice landscape

Customers are putting a high premium on digital signage in the QSR and fast casual spaces, and from the operator perspective, sales results are already proving its value.

HTML5 ushers in big advances in digital signage interactivity

People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.

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