Tanya Williams / Tanya is Tradigital Strategist and Director of Digital at Digital Conversations, an Australia-based company which collaborates with clients to create ‘before to the store’ strategies using traditional and digital channels, manage digital projects and helps clients conceptualise and implement their store of the future vision.
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What not to do in digital signage

A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.

Tradigital marketing: How to integrate traditional and digital for maximum results

Traditional marketing might be the conversation starter, but digital is the new destination.

Woe vs. Wow

As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them to understand the value that engaging content can add.

Creating theater in your business

Digital signage is fast becoming the "norm" in a retail environment, but the most important aspect is the one thing that many businesses forget to budget for or do well — digital content. Content is the most important element, as...

12 days of a digital signage Christmas

As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas customers into fans for life. The holiday period is not just about the short-term...

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