Jeff Hastings / BrightSign CEO Jeff Hastings joined BrightSign in August 2009 while it was still a division of Roku Inc. In late 2010 with digital signage activities growing so rapidly, BrightSign became a separate firm. The holder of eight U.S. patents, he also has a history of tech industry leadership, including as president of mp3 pioneer Rio.
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Restaurants, digital signage and the menu board opportunity

One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers' attention to their in-store displays, but restaurateurs have a guaranteed audience.

4K going mainstream at InfoComm 2014

The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.

Is digital signage the next emerging artistic medium?

One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to time I have the opportunity to duck into museums...

Real-time data underpins the digital signage success story

A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS foresees a similar trend, predicting growth between 4.7 percent and 5.6 percent.

4K for under $2K

True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive.

Welcome to 201[4K]

We're only a couple of weeks into January and we've already kicked off our busy trade show season. As I was flying home from Las Vegas fresh off a very successful CES show, I was reflecting on my time perusing the show floor — most notably, that 4K was everywhere.

Looking to the future: What will the standard digital signage installation look like a year from now?

Our vibrant industry is evolving its technology base faster than ever. 4K was first talked about at CES, and already screens are appearing everywhere from high end to low end.

Future-proof digital signage by investing in 4K

Each year, growth in our category is driven by innovation — advancements in key areas that cause our customers to invest in digital signage to help propel their businesses forward. I believe that 4K will be the catalyst that drives...

Digital menu boards: More than just a menu

Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the fastest-growing segments of digital signage. And it's easy to understand why — the screens are smart and stylish, and they give a polished, high-tech feel to the establishment.

Digital signage: Leaping beyond the screen

In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to push the bounds of what is possible with modern digital signage.

BYOD: Revolutionizing digital menu boards is just the beginning

Digital menu boards represent a digital signage submarket that's maturing quickly. Markets on the tail end of maturity often become stagnant, falling victim to commoditization and, as a result, innovation begins to wane as margins become razor-thin.

HD proliferation driving new opportunities in digital signage

Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging customer segments that will fuel the next wave of growth within our industry.

In digital signage, the demand for rich content is king

It's been quite a start to the new year. We've talked extensively with customers, partners and fellow vendors first at ISE in Amsterdam, and most recently at DSE in Las Vegas.

In 2013, customers expect digital signage

During 2012, I saw a distinct shift in public attitude to digital signage. In 2011, you could exceed customer or visitor expectations by providing exciting and dynamic information live on screen.

Digital signage where you'd least expect to find it

Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I predicted did, in fact, come to pass.

3 steps to the retail sale this holiday season

Every retail sale consists of three simple steps: Engage your customer; promote the items you want to sell; convince the customer to buy from you, here, now. Retailers who have invested in digital signage will be more successful during the...

Solid-state digital signage and 'Skyfall'

The new James Bond movie "Skyfall" has been a spectacular box office success since its release — at the time I wrote this I still hadn't seen it yet myself, but that wasn't going to stop me from doing a...

Spooktacular digital signage

The haunted house is big business, bringing in over $200 million every year. And now the best of the best offer all-out terror enabled in part by video effects powered by digital signage controllers. Anyone who's known the multisensorial experiences...

The sky is the limit!

Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority of the popular online tools.

Effective marketing: Closing the loop, increasing sales

Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from advertising to public relations to an almost endless array of social media vehicles.

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