Frank Kenna / Frank Kenna III is CEO and President of The Marlin Co., which helps improve safety, employee morale, productivity and performance through its workplace digital signage products. He is responsible for setting the company’s strategic direction and developing new ideas to help implement workplace communication programs.
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4 ways to make a great video for your digital signage

A corporate communications expert offers advice for how to create video for digital signage networks.

5 ways to leverage pro sports to boost digital signage engagement (for free)

Need a way to get employees or shoppers to look at and engage with your digital signage? Just add sports.

What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)

I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to focus on an issue that concerns most of our customers: Safety.

The coffee cup in my garage, and how it can help your digital signage

Yeah, I know. It sounds like a tenuous connection but there really is something to it.

The 'Rule of 3' in digital signage content

This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little learning takes place.

"It's not what you look at that matters; it's what you see."

The headline above, a favorite of Warren Buffet, is a quote from Henry David Thoreau, American author, poet and philosopher. Buffet refers to it when talking about reading annual reports but not realizing what they say at first. I think...

Employee performance: The value of expressing gratitude in the workplace

According to an article in the Nov. 21 issue of The Wall Street Journal, "the workplace ranks dead last among the places people express gratitude." I found this interesting since many — maybe even most — of our customers are...

Why 'local' matters in workplace digital signage

In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local trilogy by focusing on the "local" aspects of workplace communication. To get an idea of...

What 'mobile' means in workplace communications

In my last blog I wrote about how the "social" in the social-mobile-local trilogy works in today's workplace. I emphasize the word "today" as this is changing rapidly and six months from now will probably be out of date. Today...

Getting social with employees: What does that mean?

Those of us in the digital signage world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems.

Using entertainment in your digital signage communications

In my last blog, "Why you should add 'fluff' to your digital signage," I discussed why you should add entertaining content to your digital signage. In this next part, I'll discuss what type of entertainment you should use to attract...

Why you should add 'fluff' to your digital signage

Whether you call it "entertainment" or "fluff," its use in workplace digital signage is critical but often misunderstood. I often use television as an analogy to clear up confusion: The TV networks make money by selling advertising. About 20 minutes of each prime time hour is made up of ads.

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