Intel® Audience Impression Metrics Suite (Intel® AIM Suite) enables network operators, content providers, advertising agencies and service providers to deliver relevant messages and gauge the effectiveness of their networks and content like never before.
Intel AIM Suite detects the number of viewers, determines their gender and age group, and measures dwell time. This data can be used in real-time to tailor on-screen content based on the demographics of current viewers. For campaign planning and ROI measurement, AIM Suite data can be correlated with Proof-of-Play data to determine content-specific viewership metrics by demographics and time of day.
The open pluggable specification (OPS) helps standardize the design and development of digital signage devices and pluggable media players. Intel created the OPS to address digital signage market fragmentation and simplify device installation, usage, maintenance and upgrades.
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In the Digital signage arena, Intel features 3 levels of processors. Many Proof of Concepts based on these processor solutions were featured at last year’s NRF “Connected Store”., such as Kraft’s next gen meal planning solution, a hybrid vending solution and adidas’ AdiVerse a retail solution, among others.
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