The landscape of the quick service and fast casual restaurant industries is about to undergo a seismic shift, with federal menu labeling laws expected to take effect sometime this year – but digital signage stands at the ready to lend a hand.
With more than 200,000 restaurants under the gun for compliance in displaying the nutrition information of food items on their menus, restaurants are scrambling to get ready. With already crowded menu boards, many restaurant operators are considering putting in an order for digital menu boards to save the day.
In an April survey of quick-service and fast casual restaurateurs, operators who've already rolled out digital identified the 12 biggest benefits of digital menu boards in the restaurant. Our handy-dandy infographic lays them out, value-menu style, below. Right at the top is the ability to centralize control of what's being displayed on restaurant menu boards, followed closely by better pricing flexibility and reduced costs in making changes to menu boards in-store.
The initial cost of transitioning to digital tends to be the biggest obstacle to adoption, so we also took a look at ROI and the time it takes to recoup that initial investment.
Now that we've whet your appetite for digital menu boards, scroll down to view the infographic. And feel free to use the embed code below the infographic to publish it on your website or blog.
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Christopher is the editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.