Times Square digital signage hacked ... again! (Not really)

July 31, 2012 | by Christopher Hall

Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and for those of us of a certain age, oddly familiar — image:

Of course, the signage wasn't really hacked; the video is part of an attempt at viral marketing for a new TV series on A&E. The new series, "Coma," appears to be based on the 1978 movie of the same name directed by Michal Crichton — which was, in turn, based on the 1977 novel of the same name written by Robin Cook.

Unfortunately for the marketers running the campaign, this virus doesn't seem to be catching — which speaks to the need to be either incredibly good at these kinds of campaigns, or incredibly lucky at catching lightning in a bottle.

Still, it's a cool example of how much digital signage is part of the visual landscape, when disrupting it becomes a novel way of catching attention.

What do you think of this latest Times Square digital signage "hack"? Let us know in the comments below.

Topics: Advertising , Digital Billboards , Trends / Statistics

Christopher Hall / Christopher is the editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.
www View Christopher Hall's profile on LinkedIn

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