In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of messaging. Digital signage messaging should be just that — a message — not a lengthy narrative that packs too many words onto a small screen. Your audience is on the go and needs to receive only the most important information in a compact format.
Keep in mind that the fewer words you use in your messages, the more impact they will have. You can increase font size instead of relying on your audience to read long sentences or paragraphs of information to glean meaning and relevance.
Delivery of messaging to smartphones, tablets and desktop messenger platforms requires brevity. Also, concise messaging allows you to rotate messages more frequently, exposing your audience to more communications in less time.
- Never bury the lead. Make sure that you present the most important facts first. Using a brief title is a great way to grab attention and create interest.
- Drop unnecessary words. Eliminate unimportant phrases and prepositions.
- Be specific. Make sure places, dates and times are complete and exact.
- Present all the facts. Although we're tightening up the text, we don't want to leave any important details out of the message.
Remember: The better your messages are received, the more your audience will rely on and look for them on a regular basis.
Matthews, the president of software provider Visix and a veteran of the visual communications industry, is credited with a comprehensive corporate reorganization of the company and shepherding in a suite of new digital signage products.