There's a reason we have living rooms and dens and man caves.
You can't set up your TV outside; if it gets rained on, it's goodbye to the set.
The same can be said for most electronics components, including most digital signage: They need to be inside, in a controlled environment.
If you want to take your electronic devices — and your digital signage — outside, you need to take certain precautions and certain factors into account. It's not as simple as just setting up a display and a Web-connected media player on the endcap at your local Walmart.
It gets wet outside. And hot. And cold. And dusty. And windy.
Most digital signage components aren't big fans of any of those things. So if you're going to set up your displays outside, you have to take into account some special considerations and take some specific precautions.
But the benefits of taking your digital signage outside could far outweigh the extra work and extra cost, replacing static advertising or wayfinding with a dynamic medium that should deliver a significant uptick in engagement and a healthy ROI.
Scroll on down to the infographic below (sponsored by Manufacturing Resources International) to see some of the specific considerations end-users should be sure to take into account when setting up outdoor digital signage. And, as usual, feel free to use the embed code below the infographic to publish it on your own website or blog.
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Christopher is the editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.