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What it takes to sell large projects
I have been asked to write blogs and articles about my area of expertise which is digital signage, or more specifically, digital menu boards. Because I have been spending so much time working on a …- Scott Sharon -
What are the major limitations in your business?
Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a good business education, so I was very …- Scott Sharon -
Continual and constant improvement
Today I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies that have filed for bankruptcy. I also …- Scott Sharon -
How do you teach creativity?
How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been in the digital signage business I have …- Scott Sharon -
Is it time to hire more employees?
Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current economic situation and be better prepared …- Scott Sharon -
Where are the traditional menu board companies?
I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know exactly what you are providing your …- Scott Sharon -
How to survive a down economy
In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of comments about that from friends in my …- Scott Sharon -
Slow economic recovery slows digital menu board deployments
Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe they are valuable marketing/merchandising …- Scott Sharon -
Digital menu boards will change restaurant industry
To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the development of computers. However, I do believe …- Scott Sharon -
Are digital menu boards really that complicated?
We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really that much more complicated? Have you …- Scott Sharon -
What's happening in the digital menu board industry?
I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts to "Digital Menu Boards," so I receive …- Scott Sharon -
Are all digital menu boards the same?
In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know almost all my competitors and have many …- Scott Sharon -
How do you start your own company?
Have you ever thought about starting your own business? How many of you have done it? Several times I have heard someone say they thought their boss (or employer) was stupid and that they thought …- Scott Sharon -
How do you add value to generic products?
When I first started my career designing and manufacturing menu boards more than 30 years ago, adding value was a given. We designed, engineered and fabricated them from basic raw materials. When the …- Scott Sharon -
How do we keep up with technology changes?
Several days ago I had a meeting with some of my old friends at Yum! Brands to discuss outdoor digital menu boards and order confirmation units. Most of my meetings are with people that know very …- Scott Sharon -
Selling digital versus traditional menu boards
I have been designing and selling traditional menu boards to the Quick Serve Restaurant (QSR) market for more than 30 years and digital menu boards more than 10 years. My experience has been that it …- Scott Sharon
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Latest posts by Scott Sharon
Scott Sharon
Vertigo Group USA president Scott Sharon has decades of experience in the sign and menu board industry, and nearly another decade in digital signage. He’s a longtime proponent of, and innovator in, expanding the deployment of digital menu boards in QSRs.
