• Why digital signage content is king, Part 1

    Why digital signage content is king, Part 1

    The digital signage industry borrows its favorite cliché from the media folks, which is: "Content is king." Maybe we should ask at this point, if content is king, who is doing the coronation …
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  • 4 digital billboard trends for the first half of 2013

    4 digital billboard trends for the first half of 2013

    I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product …
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  • This is 'digital signage' destined for abuse

    This is 'digital signage' destined for abuse

    About three years ago, the State of California took early steps at looking into digital signage license plates to bring in additional revenue for the cash-strapped state, but then-Governor Arnold …
    2 comments
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  • Spring cleaning time: How fresh is your content?

    Spring cleaning time: How fresh is your content?

    Spring is here, and it's a great time to evaluate your digital signage messages to see if your communications are still making an impact. It's easy to get into a rut by using the same formulaic …
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  • Learning from the great cathedrals of Europe about delivering relevant content

    Learning from the great cathedrals of Europe about delivering relevant content

    Producing and delivering relevant media content for in-store digital experiences can be an elusive and complicated endeavor. But the reality is it's the very thing that will make the experience a …
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  • Putting the 'context' into mobile with digital signage (Part I)

    Putting the 'context' into mobile with digital signage (Part I)

    Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store. This one event became the foundations of a game-changing ecosystem that provided consumers with …
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  • How digital tablets can help your business work smarter

    How digital tablets can help your business work smarter

    Adding up current 2013 gross shipments of digital tablets from all manufactures, the tablet market has quickly grown to be about the same size as the currently shrinking PC market. The tablet market …
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  • Observations from ISA 2013 International Sign Expo in Las Vegas

    Observations from ISA 2013 International Sign Expo in Las Vegas

    I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records for attendance, exhibit hall space and …
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  • The evolution of digital signage

    The evolution of digital signage

    Whether it's in shopping mall, hotel, airport or restaurant, digital signage continues to evolve by offering more than the traditional static message boards that we're used to seeing. We are now …
    3 comments
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  • HD proliferation driving new opportunities in digital signage

    HD proliferation driving new opportunities in digital signage

    Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging customer segments that will …
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  • "It's not what you look at that matters; it's what you see."

    "It's not what you look at that matters; it's what you see."

    The headline above, a favorite of Warren Buffet, is a quote from Henry David Thoreau, American author, poet and philosopher. Buffet refers to it when talking about reading annual reports but not …
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  • Digital signage flying right vs. digital signage hide-and-seek wrong

    Digital signage flying right vs. digital signage hide-and-seek wrong

    On several recent business trips I've tried to get a good picture of a digital signage deployment done right that I've seen at several airports. Luckily for you, on my last trip I was successful at …
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  • Retail interactivity at your fingertips

    Retail interactivity at your fingertips

    One of the more interesting things that I saw at the Digital Signage Expo a few weeks ago was Perch Interactive. (You can see a ton of Perch's stuff on their Showcase page.) While not terribly …
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  • Sound digital signage strategy hinges on content engagement

    Sound digital signage strategy hinges on content engagement

    Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see your message. Successful marketers know …
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  • Life-sized observations: 5 trends from the 2013 Digital Signage Expo

    Life-sized observations: 5 trends from the 2013 Digital Signage Expo

    On a recent trip to the 10th Annual Digital Signage Expo, I observed five key trends that are beginning to dominate innovation and are turning conversations from "what could be" to "what is." It is a …
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  • Beer, donuts and digital billboard advertising

    Beer, donuts and digital billboard advertising

    Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are just one of many reasons billboard …
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  • Another installment of digital signage right vs. digital signage wrong

    Another installment of digital signage right vs. digital signage wrong

    It's the screen so bad it has its own name, and you never want to see it on your computer screen or even worse on your digital signage displays: The Blue Screen of Death. There's a grocery store that …
    1 comment
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  • In digital signage, the demand for rich content is king

    In digital signage, the demand for rich content is king

    It's been quite a start to the new year. We've talked extensively with customers, partners and fellow vendors first at ISE in Amsterdam, and most recently at DSE in Las Vegas. In general there is a …
    2 comments
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  • The Harlem Shake with a digital signage twist

    The Harlem Shake with a digital signage twist

    Digital signage provider INNOVEX, formerly Advanced Business Machines, recently jumped on the viral bandwagon when it posted its own version of the still-popular "Harlem Shake" video meme to YouTube …
    2 comments
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  • ISE infographic shows digital signage gaining show ground

    ISE infographic shows digital signage gaining show ground

    Check out the infographic put together by U.K.-based digital signage group Eclipse Digital Media about this year's Integrated Systems Europe show …
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Showing (1 - 20) of 175
BLOGGERS
Digital Signage: It's not just for retail anymore
Spring cleaning time: How fresh is your content?
Digital Signage: A Comprehensive Solution
The evolution of digital signage
Media Networks: Practices and Strategy
Retail interactivity at your fingertips
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Selling Digital VS Traditional Menu Boards
What it takes to sell large projects
Powering Brand Messaging With Screenmedia
Staying true to your brand
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