• Woe vs. Wow

    Woe vs. Wow

    As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their …
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  • Digital signage messaging: Keep it short and sweet

    Digital signage messaging: Keep it short and sweet

    In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of messaging. Digital signage messaging should be …
    2 comments
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  • Real-time data underpins the digital signage success story

    Real-time data underpins the digital signage success story

    A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS foresees a similar trend, predicting …
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  • Digital signage industry, forget consolidation!

    Digital signage industry, forget consolidation!

    Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating the day when the small players cash out …
    1 comment
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  • BI: A transition from buyer to seller

    BI: A transition from buyer to seller

    Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And …
    1 comment
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  • 4K for under $2K

    4K for under $2K

    True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive. That may have been true in the past, but the price …
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  • Is Convergence In Close Proximity?

    Is Convergence In Close Proximity?

    While the storm system now known as Icepocalypse stranded would-be flyers across most of the East Coast leading up to Valentine's Day, the majority of the digital signage world was enjoying …
    5 comments
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  • NFC vs. iBeacon: How do they really stack up?

    NFC vs. iBeacon: How do they really stack up?

    Near Field Communications, or NFC, is a powerful consumer engagement technology that has taken a massively bad rap over the past two years. Many dismissed it when Apple didn't put it in the iPhone 5.…
    4 comments
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  • The cure for the post-holiday season slump

    The cure for the post-holiday season slump

    The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers …
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  • Digital signage: Win the competition or die!

    Digital signage: Win the competition or die!

    The one thing that must be remembered about digital signage is that it is a consumer engagement technology. It is, therefore, in competition with other consumer engagement technologies, which means …
    2 comments
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  • Welcome to 201[4K]

    Welcome to 201[4K]

    We're only a couple of weeks into January and we've already kicked off our busy trade show season. As I was flying home from Las Vegas fresh off a very successful CES show, I was reflecting on my …
    2 comments
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  • What's trending in 2014?

    What's trending in 2014?

    As we begin 2014, many of us take a moment to reflect upon the previous year and anticipate the changes that the coming year will bring. While discussions of disruptive technologies, consumer …
    1 comment
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  • Creating theater in your business

    Creating theater in your business

    Digital signage is fast becoming the "norm" in a retail environment, but the most important aspect is the one thing that many businesses forget to budget for or do well — digital content. …
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  • Digital signage, trending beyond fad

    Digital signage, trending beyond fad

    Disruptive technologies can greatly change society. For example, in 2007, Apple released the iPhone that had a massive impact on how and why people use phones. Yes, most of us still talk on phones, …
    2 comments
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  • 12 days of a digital signage Christmas

    12 days of a digital signage Christmas

    As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas customers into fans for life. The holiday period …
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  • Using digital signage to show brand humanity

    Using digital signage to show brand humanity

    Moments of institutional greatness are captured when corporations, governments and individuals respond to current events and tragedies with grace, humanity and compassion. For example, France changed …
    2 comments
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  • Looking to the future: What will the standard digital signage installation look like a year from now?

    Looking to the future: What will the standard digital signage installation look like a year from now?

    Our vibrant industry is evolving its technology base faster than ever. 4K was first talked about at CES, and already screens are appearing everywhere from high end to low end. Integrators are now …
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  • Customer experience, service design and in-store digital signage

    Customer experience, service design and in-store digital signage

    Service design is a specific approach to user experience that takes a holistic view of the end-to-end experience consumers have with a brand. It tries to construct a comprehensive picture of all the …
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  • The importance of building buzz in your organization before deploying digital signage

    The importance of building buzz in your organization before deploying digital signage

    The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees. That is why generating excitement within your …
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  • Can ad-funded digital signage survive the mobile onslaught?

    Can ad-funded digital signage survive the mobile onslaught?

    In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic …
    5 comments
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Showing (1 - 20) of 230
BLOGGERS
Digital signage down under
Woe vs. Wow
Digital Signage: It's not just for retail anymore
Digital signage messaging: Keep it short and sweet
The Converging Worlds of NFC and Mobile
Digital signage industry, forget consolidation!
Media Networks: Practices and Strategy
The DSA, today and on into tomorrow
Digital signage marketing 101
What's going on at the bank?
Selling Digital VS Traditional Menu Boards
Digital menu board tsunami, part II
Digital Signage: A Comprehensive Solution
The evolution of digital signage
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Powering Brand Messaging With Screenmedia
Staying true to your brand
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