Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe they are valuable marketing/merchandising …

Digital signage software companies spend a lot of time working on detail-oriented features for their platforms. After all, in a space that has become saturated with cheap (and sometimes free …

We all know digital signage can take on different forms and target a wide array of audiences. But most information about digital signage that we hear and see these days is related to public messaging …

Digital signage enables dynamic message management at point of sale, allowing a brand to change offers as often as desired. The problem with traditional printed POP is that it is what it is, and can …

To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the development of computers. However, I do believe …

The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and enhance/enrich the technologies in new and …

A few weeks ago, ABI Research announced that the global market for digital signage will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016. The driving forces behind this growth …

I recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous landmarks and sensational meals are a …

We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really that much more complicated? Have you …

As so many in the industry state: Content is king with digital signage. But what questions need answering when it comes to planning and developing a digital signage content program? You may have …

Email marketing company ExactTarget worked with Forrester Consulting to develop a new report called "The New Campaign Management Mandate" that examines the challenges that interactive marketers face …

I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts to "Digital Menu Boards," so I receive …

By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late. Their PCs were plagued with the dreaded …

Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and …

The topic of traditional print versus digital advertising is not new. However, it is still a current, hot and unresolved topic in advertising and marketing, particularly when it comes to retail point …

In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know almost all my competitors and have many …

Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's? Welcome to the ever-more-creative world of interactive digital …

Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with messages, they've become more discriminating …

As advertising continues to trend more and more from print to digital, digital messaging itself is moving toward a ubiquitous presence — from initial Web browsing all the way to the point of …

Undue focus on the downturn has masked an essential underlying shift in the market for signage: To draw on the Boston Consulting Group's classic model, digital signage has moved from the "Early …