• Why 'local' matters in workplace digital signage

    Why 'local' matters in workplace digital signage

    In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local trilogy by focusing on the "local" …
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  • Time is running out on tax laws that benefit digital billboard operators

    Time is running out on tax laws that benefit digital billboard operators

    In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different. Congress reinstated the bonus depreciation deduction and …
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  • The sky is the limit!

    The sky is the limit!

    Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority of the popular online tools. The limit on …
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  • What 'mobile' means in workplace communications

    What 'mobile' means in workplace communications

    In my last blog I wrote about how the "social" in the social-mobile-local trilogy works in today's workplace. I emphasize the word "today" as this is changing rapidly and six months from now will …
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  • Keeping your screens on: Uptime on DOOH networks

    Keeping your screens on: Uptime on DOOH networks

    A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen factors that can combine to take a screen, or …
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  • Is 3D the next big thing?

    Is 3D the next big thing?

    I've been following Tom Zerega's excellent series on "Demystifying 3D" in this publication. He has me wondering, is 3D the next big thing for digital signage? What is it that makes 3D so valuable, …
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  • Are digital signs eco-friendly?

    Are digital signs eco-friendly?

    We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet. Signs that consume less energy are a better investment for …
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  • Effective marketing: Closing the loop, increasing sales

    Effective marketing: Closing the loop, increasing sales

    Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from advertising to public relations to an …
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  • Getting social with employees: What does that mean?

    Getting social with employees: What does that mean?

    Those of us in the digital signage world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems. They …
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  • Times Square digital signage hacked ... again! (Not really)

    Times Square digital signage hacked ... again! (Not really)

    Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and for those of us of a certain age, …
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  • Digital signage goes mobile

    Digital signage goes mobile

    There's no denying that mobile devices are dramatically impacting the way we live. Smartphones are now our primary conduit to friends, family and colleagues. And tablets are proliferating at a …
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  • The rate game: How to set attractive digital billboard rates

    The rate game: How to set attractive digital billboard rates

    We talk with hundreds of billboard operators across the country every year, and one of the most common questions we're asked is how to set advertising rates for digital billboards. We love it when we'…
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  • Why I'm excited about tablets — and you should be, too

    Why I'm excited about tablets — and you should be, too

    Until recently, digital signage has been a one-to-many experience, indiscriminately broadcasting static messages to audiences in shopping malls, quick-service restaurants, movie theaters and airports.…
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  • Digital signage + social media = big opportunities

    Digital signage + social media = big opportunities

    In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities …
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  • The separation of tech and art

    The separation of tech and art

    I'm going to preface this by saying: I am a huge geek, and I'd like to pose a question. When is it appropriate to let the technology drive the concept of a project, and when should you let the …
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  • Digital signage finds its voice

    Digital signage finds its voice

    Digital signage is everywhere. If you left the home today, you probably found yourself within eyeshot of some form of digital signage. As it becomes easier and less expensive to implement, businesses …
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  • 'A Day Made of Glass': The new 'Minority Report'? (Video)

    'A Day Made of Glass': The new 'Minority Report'? (Video)

    Long before I even came on board here at DST, the Steven Spielberg/Tom Cruise sci-fi flick "Minority Report" had become something of a cliché in the digital signage world – after it was …
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  • Using entertainment in your digital signage communications

    Using entertainment in your digital signage communications

    In my last blog, "Why you should add 'fluff' to your digital signage," I discussed why you should add entertaining content to your digital signage. In this next part, I'll discuss what type of …
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  • Gained in translation

    Gained in translation

    One of the most valuable lessons I've learned as a lighting designer is how to be a translator. Lighting is an extremely difficult property to talk about because it's intangible, and as such requires …
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  • Why you should add 'fluff' to your digital signage

    Why you should add 'fluff' to your digital signage

    Whether you call it "entertainment" or "fluff," its use in workplace digital signage is critical but often misunderstood. I often use television as an analogy to clear up confusion: The TV networks …
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Showing (101 - 120) of 230
BLOGGERS
Digital signage down under
Woe vs. Wow
Digital Signage: It's not just for retail anymore
Digital signage messaging: Keep it short and sweet
The Converging Worlds of NFC and Mobile
Digital signage industry, forget consolidation!
Media Networks: Practices and Strategy
The DSA, today and on into tomorrow
Digital signage marketing 101
What's going on at the bank?
Selling Digital VS Traditional Menu Boards
Digital menu board tsunami, part II
Digital Signage: A Comprehensive Solution
The evolution of digital signage
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Powering Brand Messaging With Screenmedia
Staying true to your brand
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