Today I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies that have filed for bankruptcy. I also …

As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication …

A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1 …

Avnet hosted its first Brilliant Digital Signage Partner Summit last week in Arizona. During the Summit, Avnet's supplier partners presented their products and services to our new dedicated Digital …

How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been in the digital signage business I have …

The holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated …

Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a …

Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current economic situation and be better prepared …

Just when we think we've gotten a handle on how consumers engage with screens, Apple and Microsoft release new operating systems. This shouldn't seem like something we need to think about too closely …

Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective form of in-store promotion. However …

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them. We want them …

I'm not making any revolutionary statement by saying the kiosk market is on a healthy and steady growth pattern. Earlier this spring, BCC Research came out with a report that the market for self …

It has been quite some time since I posted a blog entry. My inactivity has not been from lack of interest or dearth of things to say; it's simply because I've been buried supporting my employer's …

We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase. Unlimited information at consumers' fingertips has …

I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know exactly what you are providing your …

Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing their ads. Since I first became involved …

As digital signage continues to gain traction as the most effective form of in-store advertising, it's important to consider best practices for deployment. Here are five considerations for best …

In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of comments about that from friends in my …

There are more than a handful of software and hardware vendors out there touting the fact that their products are CAP compliant. For the uninitiated, CAP stands for common alerting protocol. You can …

Where do you draw the line between DIY digital content development and using the services of professional digital content developers? It really depends on how engaging you want your content to be and …