Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market …

While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To meet these needs, no other marketing …

If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to …

While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's …

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast. The primary reason to write this blog is to …

In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech blog to task for advertising on a …

For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours …

The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We are seeing a rapid drive of broader-range …

I almost never talk on the telephone anymore. Instead, I text, I email, I instant message. As recently as a couple of years ago, I never — and I mean never — texted or IMed with people; I …

As a connected society, we are constantly barraged with information. E-mails, texts, calls, pop-ups, advertisements and conversations all vie for our limited attention most of the day. Our brains …

I'm reading the newest book by Jim Collins, "Great by Choice," and I can't get enough of his work. His research is unlike any other business writer I know of. One observation he makes that really …

At least 40 percent of my time is spent on the road attending and speaking at conferences, meeting with integrators and visiting their customer sites. It lets me see firsthand how they're using our …

British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than researching huge amounts of statistics" ("Leap …

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the …

When it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing …

Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization — including budget-conscious, small- to …

I love buzz words. Every industry has them. Web 2.0. Web 3.0 (whatever happened to that?). Cloud Computing. In digital signage there's a phrase du jour as well: digital signage ecosystem. You can't …

There has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a store with laser-like precision and …

As the path to purchase continues to evolve, information and informational transactions are the catalyst to purchase. Shoppers are better informed than ever, thanks in large part to well-executed …

Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a good business education, so I was very …