• Digital signage where you'd least expect to find it

    Digital signage where you'd least expect to find it

    Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I predicted did, in fact, come to pass. In …
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  • Digital signage will make 2013 the year for small business growth

    Digital signage will make 2013 the year for small business growth

    Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic product, according to the U.S. …
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  • 3 steps to the retail sale this holiday season

    3 steps to the retail sale this holiday season

    Every retail sale consists of three simple steps: Engage your customer; promote the items you want to sell; convince the customer to buy from you, here, now. Retailers who have invested in digital …
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  • How Windows 8 will change digital signage

    How Windows 8 will change digital signage

    Microsoft released the Windows 8 operating system in October after heavy anticipation that was soon followed by an almost unavoidable (especially if you are a sports fan) television advertising blitz …
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  • Razor-thin digital signage screens slice through the cutting edge

    Razor-thin digital signage screens slice through the cutting edge

    Sony, Toshiba and Hitachi have put together their techno-wizardry to come up with ultra-thin displays that can be used pretty much anywhere, even in car dashboard displays. I find this absolutely …
    1 comment
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  • Digital signage on your eyeballs (Video)

    Digital signage on your eyeballs (Video)

    Sci-fi futurist Vernor Vinge saw this coming in his "Rainbows End," but it could be a future even nearer than he thought. According to U.K. newspaper The Telegraph, researchers at Ghent University in …
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  • Employee performance: The value of expressing gratitude in the workplace

    Employee performance: The value of expressing gratitude in the workplace

    According to an article in the Nov. 21 issue of The Wall Street Journal, "the workplace ranks dead last among the places people express gratitude." I found this interesting since many — maybe …
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  • Digital signage right vs. digital signage wrong

    Digital signage right vs. digital signage wrong

    It's funny how reporting on an industry changes the way you see things, or even the things you see. Before I started covering digital signage I most likely never would have given a second thought to …
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  • Solid-state digital signage and 'Skyfall'

    Solid-state digital signage and 'Skyfall'

    The new James Bond movie "Skyfall" has been a spectacular box office success since its release — at the time I wrote this I still hadn't seen it yet myself, but that wasn't going to stop me …
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  • Seeking mobile engagement for your DOOH network

    Seeking mobile engagement for your DOOH network

    It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone, people stand in line overnight waiting …
    1 comment
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  • Boosting digital returns: What is the optimal number of advertiser slots?

    Boosting digital returns: What is the optimal number of advertiser slots?

    As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to the digital medium, the ideal …
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  • The missed opportunity cost of NOT having digital signage

    The missed opportunity cost of NOT having digital signage

    Sometimes it's the little things we don't even think about that could make a big difference in the long-run. Something as seemingly minor as a little printed calendar of what's going on can represent …
    1 comment
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  • Spooktacular digital signage

    Spooktacular digital signage

    The haunted house is big business, bringing in over $200 million every year. And now the best of the best offer all-out terror enabled in part by video effects powered by digital signage controllers. …
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  • Effectively measuring dwell time for DOOH networks

    Effectively measuring dwell time for DOOH networks

    When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been written about content strategies that vary …
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  • Digital signs: Tools for convenience store growth

    Digital signs: Tools for convenience store growth

    The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their businesses forward. Convenience store …
    2 comments
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  • Digital Signage: Big screen on campus [Infographic]

    Digital Signage: Big screen on campus [Infographic]

    There's a lot to learn about digital signage in education. The dynamic messaging and information capabilities of the medium offer a plethora of benefits to universities and colleges, from dorm room …
    2 comments
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  • DOOH networks: Selling to media agencies

    DOOH networks: Selling to media agencies

    Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice via voicemail, with the false promise …
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  • Employees are people too

    Employees are people too

    One of the most popular deployments of digital signage is the lobby display at a company facility. The content displayed includes video of the company story, welcome messages, news, weather, etc. …
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  • DOOH network operators: Be ready to act as content advisers

    DOOH network operators: Be ready to act as content advisers

    Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a relationship between brands, agencies …
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  • Why 'local' matters in workplace digital signage

    Why 'local' matters in workplace digital signage

    In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local trilogy by focusing on the "local" …
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Showing (81 - 100) of 229
BLOGGERS
Digital Signage: It's not just for retail anymore
Digital signage messaging: Keep it short and sweet
The Converging Worlds of NFC and Mobile
Digital signage industry, forget consolidation!
Media Networks: Practices and Strategy
The DSA, today and on into tomorrow
Digital signage marketing 101
What's going on at the bank?
Selling Digital VS Traditional Menu Boards
Digital menu board tsunami, part II
Digital Signage: A Comprehensive Solution
The evolution of digital signage
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Powering Brand Messaging With Screenmedia
Staying true to your brand
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