• The 'Rule of 3' in digital signage content

    The 'Rule of 3' in digital signage content

    This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little learning takes place. Conversely, if items …
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  • Is Apple iOS 7 the angel of death for NFC?

    Is Apple iOS 7 the angel of death for NFC?

    Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing peer-to-peer communications application, it …
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  • Digital signage: Leaping beyond the screen

    Digital signage: Leaping beyond the screen

    In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to push the bounds of what is possible with …
    2 comments
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  • Creating a transparent display experience

    Creating a transparent display experience

    Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D objects. The screen and its housing were …
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  • Why digital signage content is king, Part 2

    Why digital signage content is king, Part 2

    Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the communication channel raises a …
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  • The Top 7 mistakes once you have digital signage

    The Top 7 mistakes once you have digital signage

    Now that we've identified the Top 6 digital signage mistakes, let's talk about the Top 7 mistakes we see people make after they've bought a digital signage system: Mistake number 1 – Mounting …
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  • Putting mobile and digital signage in 'context' (Part II)

    Putting mobile and digital signage in 'context' (Part II)

    In Part I of "Putting the Context into Mobile," it was written that mobile context is the match between a consumer's given physical environment, such as a store, hotel, restaurant, etc., and the …
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  • Another digital signage don't: The wrong QSR

    Another digital signage don't: The wrong QSR

    It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too. In several interviews I've done recently with DOOH providers/networks/etc.…
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  • Interacting with a flexible screen

    Interacting with a flexible screen

    We continue to see people push the boundaries of integrating the digital and physical world. Here's another example, and very cool. The screen is a flexible silicone surface with projection that …
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  • Foolproof tips and tricks for the LED sign permitting process

    Foolproof tips and tricks for the LED sign permitting process

    Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don'…
    2 comments
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  • Digital signage don't: Billboard gets X-rated

    Digital signage don't: Billboard gets X-rated

    In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last week in China when he apparently …
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  • Using solid-state switches to trigger media content

    Using solid-state switches to trigger media content

    Making a digital sign "interactive" is a great way to engage the viewer and provide for a truly immersive experience. By providing the viewer with a way of choosing what media gets played and when, …
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  • Digital menu board tsunami, part II

    Digital menu board tsunami, part II

    I hear some rumbling in the distance! Could it be the start of that digital menu board tsunami I predicted two years ago (blush)? I'll tell you some of what has happened and you can decide for …
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  • BYOD: Revolutionizing digital menu boards is just the beginning

    BYOD: Revolutionizing digital menu boards is just the beginning

    Digital menu boards represent a digital signage submarket that's maturing quickly. Markets on the tail end of maturity often become stagnant, falling victim to commoditization and, as a result, …
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  • Creating a digital experience that captures the customer

    Creating a digital experience that captures the customer

    At most, a digital screen in a typical retail store has about 1-3 seconds to convince you that it's worthwhile to take a closer look and engage. In those 1-3 seconds the viewer is actually looking …
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  • Why digital signage content is king, Part 1

    Why digital signage content is king, Part 1

    The digital signage industry borrows its favorite cliché from the media folks, which is: "Content is king." Maybe we should ask at this point, if content is king, who is doing the coronation? …
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  • 4 digital billboard trends for the first half of 2013

    4 digital billboard trends for the first half of 2013

    I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product …
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  • This is 'digital signage' destined for abuse

    This is 'digital signage' destined for abuse

    About three years ago, the State of California took early steps at looking into digital signage license plates to bring in additional revenue for the cash-strapped state, but then-Governor Arnold …
    3 comments
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  • Spring cleaning time: How fresh is your content?

    Spring cleaning time: How fresh is your content?

    Spring is here, and it's a great time to evaluate your digital signage messages to see if your communications are still making an impact. It's easy to get into a rut by using the same formulaic …
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  • Learning from the great cathedrals of Europe about delivering relevant content

    Learning from the great cathedrals of Europe about delivering relevant content

    Producing and delivering relevant media content for in-store digital experiences can be an elusive and complicated endeavor. But the reality is it's the very thing that will make the experience a …
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Showing (41 - 60) of 230
BLOGGERS
Digital signage down under
Woe vs. Wow
Digital Signage: It's not just for retail anymore
Digital signage messaging: Keep it short and sweet
The Converging Worlds of NFC and Mobile
Digital signage industry, forget consolidation!
Media Networks: Practices and Strategy
The DSA, today and on into tomorrow
Digital signage marketing 101
What's going on at the bank?
Selling Digital VS Traditional Menu Boards
Digital menu board tsunami, part II
Digital Signage: A Comprehensive Solution
The evolution of digital signage
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Powering Brand Messaging With Screenmedia
Staying true to your brand
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