• Print signage fail: Why digital is better

    Print signage fail: Why digital is better

    Mega beverage brand. Extremely poor font choice. One Pepsi advertisement turned a Japanese clothing line from "Aape" to "Rape" (visually). If you haven't heard this story, you can read about it from …
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  • The DSA, today and on into tomorrow

    The DSA, today and on into tomorrow

    In his new role as Executive Director for the Digital Screenmedia Association, Paul Flanigan looks at where he's been, the DSA, and the future. For the past 15 years, I have bounced among the rings …
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  • The coffee cup in my garage, and how it can help your digital signage

    The coffee cup in my garage, and how it can help your digital signage

    Yeah, I know. It sounds like a tenuous connection but there really is something to it. Here's the story. A couple of years ago on a fall Saturday, I was cleaning my garage and drinking a cup of …
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  • Give your advertising the touch of success

    Give your advertising the touch of success

    Television programming is far from passé. Matter of fact, more people than ever are watching TV. For instance, consumers around the world are watching nine more hours of TV than they did in …
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  • Clock's ticking on tax benefits for digital billboard purchases

    Clock's ticking on tax benefits for digital billboard purchases

    Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy. The American Taxpayer Relief Act, reinstated by Congress earlier this year, gives …
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  • Future-proof digital signage by investing in 4K

    Future-proof digital signage by investing in 4K

    Each year, growth in our category is driven by innovation — advancements in key areas that cause our customers to invest in digital signage to help propel their businesses forward. I believe …
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  • Get your boss to say 'yes' to interactive digital signage

    Get your boss to say 'yes' to interactive digital signage

    First, let me provide a little context. This blog was written to help you get your interactive hardware and software budget approved. Interactivity is a fairly new concept to most businesses, and if …
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  • Identifying and engaging the right customer with digital signage

    Identifying and engaging the right customer with digital signage

    Today's digital signage industry is booming. We all have seen reports that digital signage is now the fastest growing media channel and it has the second largest reach and exposure only after …
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  • Beating the elements with outdoor digital signage [Infographic]

    Beating the elements with outdoor digital signage [Infographic]

    There's a reason we have living rooms and dens and man caves. You can't set up your TV outside; if it gets rained on, it's goodbye to the set. The same can be said for most electronics components, …
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  • Why digital signage content is king, Part 3

    Why digital signage content is king, Part 3

    "Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to be the king," as funnyman Mel Brooks …
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  • New Google tool could have a deep impact on digital signage

    New Google tool could have a deep impact on digital signage

    Just a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it is available free of charge. Our staff …
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  • The unspoken truths about touch display content

    The unspoken truths about touch display content

    First, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish …
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  • Digital menu boards: More than just a menu

    Digital menu boards: More than just a menu

    Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the fastest-growing segments of digital …
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  • Touchscreen displays cost how much?!?!

    Touchscreen displays cost how much?!?!

    Although there are plenty of experiences in a person's life to remind them "you get what you pay for," there are still many stalwarts out there who believe that the cheaper way is the better way. We …
    7 comments
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  • What's going on at the bank?

    What's going on at the bank?

    When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that financial institution? Did you make a …
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  • 5 steps to deploying digital signage

    5 steps to deploying digital signage

    You need to do some planning before you install a digital signage system and these steps will help: Step 1: Assess your goals. Well before you schedule implementation, you need to nail down what you …
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  • Uptick in digital video spending a good omen for digital signage

    Uptick in digital video spending a good omen for digital signage

    According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent …
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  • Survey says: Good, bad or ugly?

    Survey says: Good, bad or ugly?

    Digital signage maven Keith Kelsen is looking for a few good data. Kelsen, who has long been a proponent of the idea that "content is king" in digital signage content, said in a recent blog post that …
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  • Why (Android) digital signage players are not created equal

    Why (Android) digital signage players are not created equal

    The digital signage industry appeared to have woken up suddenly in the past year to embrace Android as if it were the savior for us all. I recently had the chance to join Adrian Cotterill, editor-in-…
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  • The 'Other ROI' of digital signage

    The 'Other ROI' of digital signage

    Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define. I have seen some studies suggest that a 10-15 percent sales lift should be possible, …
    1 comment
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Showing (21 - 40) of 230
BLOGGERS
Digital signage down under
Woe vs. Wow
Digital Signage: It's not just for retail anymore
Digital signage messaging: Keep it short and sweet
The Converging Worlds of NFC and Mobile
Digital signage industry, forget consolidation!
Media Networks: Practices and Strategy
The DSA, today and on into tomorrow
Digital signage marketing 101
What's going on at the bank?
Selling Digital VS Traditional Menu Boards
Digital menu board tsunami, part II
Digital Signage: A Comprehensive Solution
The evolution of digital signage
An Integrated View of Digital Signage
Employees are people too
Speaking From a Content POV
Is 3D the next big thing?
Powering Brand Messaging With Screenmedia
Staying true to your brand
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