Media Kit

Fb Share

Here we see an example of digital signage activated by removing the hanger from the rack below the screen:

What I like about it is the interruption of the screen above the rack. The onset of motion forces the consumer to look up.

What I don't like is what you hear the Shinsuke Sato from Ceno explain:

"Customers' first reaction is, 'What is this?' There are hangers and monitors, and many people don't understand it. When our staff demonstrate, they are surprised..." The video then goes on to say that "...the response from customers has been positive, and customers are enjoying the experience of picking up the hangers."

If digital signage is disruptive, it should be intuitive. If customers have to ask why it's happening, or if salespeople need to explain it, the experience is diminished. This becomes more of a curiosity than a experiential value-add.

However, this is an interesting idea. I can see clothing retailers putting these on the self-standing racks in the middle of stores. Imagine these on the show floor. All the screens working together to create an experience that the consumer can control.

Found at DigInfo.

(This post initially appeared on Flanigan's Experiate blog.)

Related Content

User Comments – Give us your opinion!
Products & Services

HA8-3 1 in 8 out HDMI™ A/V Distribution Amplifier

http://global.networldalliance.com/new/images/products/4250.png

4250/HA8-3-1-in-8-out-HDMI-A-V-Distribution-Amplifier

Christie FHD461-X 46” LCD Panel

http://global.networldalliance.com/new/images/products/6885.png

6885/Christie-FHD461-X-46-LCD-Panel

NDiS125 L – Fanless Digital Signage Player with onboard NVIDIA …

http://global.networldalliance.com/new/images/products/4208.png

4208/NDiS125-L-Fanless-Digital-Signage-Player-with-onboard-NVIDIA-ION2

SiteRemote - Digital Signage & Remote Management Solution

http://global.networldalliance.com/new/images/products/4975.png

4975/SiteRemote-Digital-Signage-Remote-Management-Solution

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

BrightSign HD1020 - Networked Interactive Player

http://global.networldalliance.com/new/images/products/5661.png

5661/BrightSign-HD1020-Networked-Interactive-Player

SI-22 - Ultra Slim, Fanless Digital Signage Player with 4K Support

http://global.networldalliance.com/new/images/products/7009.png

7009/SI-22-Ultra-Slim-Fanless-Digital-Signage-Player-with-4K-Support

Network player: ArtistaMEDIA

http://global.networldalliance.com/new/images/products/artistamedia100.gif

3014/Network-player-ArtistaMEDIA

Fanless High-Definition Media Player DS437

http://global.networldalliance.com/new/images/products/6803.png

6803/Fanless-High-Definition-Media-Player-DS437

FWD46B2/DS - 46” B-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5845.png

5845/FWD46B2-DS-46-B-series-Digital-Signage-Bundle

Media Networks: Practices and Strategy

Latest posts by Paul Flanigan
Paul Flanigan
Flanigan is the new executive director of the Digital Screenmedia Association. You can also find him writing regularly at his own blog, Experiate.net.
Digital Menu Boards and ROI
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.