Media Kit

Fb Share

Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to succeed, whether they are installing their very first digital billboard or already have many in operation.

No matter the size, these operators are forecasting future sales, choosing locations and developing sales strategies to determine if digital is the right choice for them. There are three important developments that are contributing to a competitive advantage for digital billboard operators in 2013:

  1. Lower prices: As LEDs have become more affordable, the purchase price of a digital billboard is now nearly half what it was five years ago. The price of a 14-foot-by-48-foot digital billboard is nearing $180,000; just five years ago the price was $350,000. As cost of acquisition has dropped, the cost of operation has plummeted as well. Higher efficacy LEDs have made it possible to cut energy usage by 50 percent over digital billboards manufactured in 2008. For operators, this means that potential digital billboard locations that would not have been profitable a few years ago may now be good candidates. Now is the time to take another look at potential locations you may have ruled out.
  2. Cost-effective, influential advertising: Advertisers have now had several years to observe the impact of digital advertising. They have found the traditional advertising channels they used just a few years ago — television, radio, newspaper — today are too expensive and ineffective due to the prevalence of DVRs, satellite radio and declining newspaper circulations. Advertisers are impressed with the benefits of digital billboards — their ability to display new dynamic content on a daily basis, promote updated content several times a day and reach a broad audience. On a cost-per-impression basis, digital billboards are now accepted as one of the most affordable and effective advertising tools available.
  3. An increasingly favorable regulatory environment: Towns and municipalities have affirmed that digital billboards can play an important role in their communities. Digital boards are utilized throughout the U.S. to display Amber Alerts, Silver Alerts, emergency weather alerts, Homeland Security bulletins and public safety messages. Digital billboards have been instrumental in helping the FBI and other law enforcement agencies catch dozens of criminals after their profiles have been publicized. These benefits can assist operators in the zoning and permitting process, as communities increasingly see tangible benefits to digital billboards.

While any of these developments on their own would have an impact on the success of digital operators, the convergence of all three creates a very favorable environment for 2013. Look for more billboard operators to go digital in 2013 as they realize that now is the time to act for a competitive advantage.

Related Content

User Comments – Give us your opinion!
  • Nicole Wang
    Outdoor LCD advertising become more and more popular. It can be applicated in shopping mall, school,campus,subway, airport,bus-stop,community, tourist attraction,newsstand, convenience kiosk, exhibition,hotel, hospital etc. To find a product including all above, you can find it Attn Nicole for
  • Adsystems LED
    Such a nice article shared by you thanks for that.All three points suggested by you are helps in suggesting the advantage for digital billboard.also read this article having some more points about benefits of Digital Displays Customer communication Influencing buyer psychology Information dispersal Low cost advertising Read more here
Products & Services



NEC Digital Content Creation Services


Black Box Mini CAT5 VGA Extender Kit




HX1K-3 HDMI™ UTP Extender Series


Full HD Digital Signage Player Stretches the Possibilities


Multi-functions Micro ATX tower U340 series


RFID & Customer Driven Smart Shelves


FWD32B1TOUCH - 32” Touch Screen w/ CCFL Backlight 450 CD/M2


SI-18 - Fusion Powers World’s Smallest Digital Signage Player


Digital billboards on the move

Latest posts by Darrin Friskney
Darrin Friskney
Friskney is vice president of sales for the Outdoor Advertising Division of Danville, Ill.-based Watchfire Signs, which has been manufacturing outdoor electric signs since 1932.
Digital Menu Boards and ROI
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.