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Have you ever thought about starting your own business? How many of you have done it?
Several times I have heard someone say they thought their boss (or employer) was stupid and that they thought they could run a company better, so they started their own business. Even if they were successful they very quickly developed a lot more respect for their former employer, because they soon became him.
About 20 years ago I started my first real business in an industry I knew very well, manufacturing menu boards. Starting that company was easy because I had a lot of support. When everything was organized and set up, I found myself sitting in an office on a Monday morning with a partner, several key experienced employees, a shiny new plant with offices and all the equipment I needed to design and build menu boards.
I had everything I needed except sales. You can imagine the pressure I felt that first day to bring in sales. I made some big commitments to my investors and it was time to deliver. I had to find meaningful work for the few employees we had and to start paying the bills. I'm not sure how we did it, but we very quickly started bringing in sales. In the beginning it seemed like we were doing everything but menu boards. But, within five years we had about 40 percent of the menu board market and there were many existing menu board companies in the business.
That was the second time in my career I had ownership in a business but had a minor share and not a lot of say about our direction. I was eventually unhappy with the direction of the company because I wanted to get into the digital menu board business and they did not want to make any changes. So, I decided to leave and start my own digital menu board business.
This time it was very different. I had full ownership but I was all alone. If you have ever started a business by yourself you quickly realize you have to do everything, even the smallest mundane tasks. It's like being a knight going off to battle on your large white stallion and battle gear. When you meet a large enemy force you turn and suddenly realize you're all alone. You have to very quickly change your battle strategy or die.
Since I have survived it's obvious I developed a strategy that works. I soon found some good, dedicated people to assist me with the things where I was short on skill. Again it seems like I sold everything except digital menu boards to get started, but that part of the business is now looking good also. I have to admit this time it's been much more difficult but a lot more fun. If any of you entrepreneurs out there want to share experiences, give me a call. Maybe I can help.
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DSE 2012: The picture show, Part II
DSE 2012: The picture show, Part II
435
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DSE 2012: The picture show, Part I
DSE 2012: The picture show, Part I
431
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Digital signage news photo gallery for February
Digital signage news photo gallery for February
426
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January digital signage news slide show
January digital signage news slide show
406
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DSA Crown Awards
DSA Crown Awards
399
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Keywest enters kiosk market
Keywest enters kiosk market
386
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Digital signage and the sporting life
Digital signage and the sporting life
341
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DSA at CETW 2011
DSA at CETW 2011
324
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Microsoft Store, Mall of America
Microsoft Store, Mall of America
303
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Interactive displays go 'to the window, to the wall'
Interactive displays go 'to the window, to the wall'
LG M5520CCBA - 55" class (54.6" measured diagonally)
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4308/LG-M5520CCBA-55-class-54-6-measured-diagonally
Digital Signage PC Solution with Maximum Flexibility
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4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility
Flat Panel Swing Arm Mounts
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2660/Flat-Panel-Swing-Arm-Mounts
Impactful High-Definition 46" Digital Poster - ViewSonic's EP4602
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4266/Impactful-High-Definition-46-Digital-Poster-ViewSonic-s-EP4602
Solo 230
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378/Solo-230
PADS Standalone
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3477/PADS-Standalone
PRISMA II Series RGB/DVI/Video Converter Boards
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3015/PRISMA-II-Series-RGB-DVI-Video-Converter-Boards
CD5233 Commercial Display
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3993/CD5233-Commercial-Display
Commercial Grade quality for single or multi unit deployments
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3956/Commercial-Grade-quality-for-single-or-multi-unit-deployments
RoninCast® Software
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4754/RoninCast-Software
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