2 Comments

If you want to invoke a reaction from your ordinary passive digital sign, try incorporating a QR Code in the layout and see what happens. The days of casually viewing digital advertising layouts may be a thing of the past with the advent of Quick Response codes and smartphones.

Having worked in this industry for as long as I have, it usually takes a quantum leap in technology to get me excited these days. Like it did when the first Motorola mobile brick phone or Pioneer plasma display came out, I had to be the first to test it. Today it's a smart phone, a QR app, and a digital signage layout with an embedded QR code that has me saying, "You want cutting edge interaction and measurable analytics with your digital signage solution? It may be a QR code away."

So next time you're visiting your favorite store, look around for the signs with QR Codes and whip out your smartphone. You just might be the next winner of a cool prize, the recipient of a discount coupon or at the very least, more informed about what's on the screen.

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  • Don Mcquaid
    about 13 months ago
    Check out www.rtown.ca RTown communications has been successfully using QR codes on our digital network for almost a year for coupons, contests and surveys. We believe it works as an eye catching tool for dwell time on the screen as it does for actual uptake on the scanning. Its been a great sales tool for advertisers.
  • Bryan Colligan
    about 2 months ago
    you need to know about http://seqrpay.com users can purchase directly off of the digital signage.
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Latest posts by Steve Acquista
Steve Acquista
Steve Acquista, CTS, DSCE, is a 20-plus year AV and IT industry veteran and the Sr. Director of Digital Signage at DT Research, a manufacturer of information appliances including digital signage solutions, mobile tablets and thin clients for the retail, hospitality, health care, education, transportation and government markets.
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