Digital signage maven Keith Kelsen is looking for a few good data.
Kelsen, who has long been a proponent of the idea that "content is king" in digital signage content, said in a recent blog post that "content for digital signage/DOOH has been the industry's worst enemy," and he's looking for survey data to better inform the industry about "how well we are doing in creating and displaying great content."
Kelsen's contention is that the screen content "directly affects consumer's attitudes about brands on DOOH networks everywhere," and he has come up with a three-question survey that looks at how often digital signage is seen, where it's found and how good the content is.
"When television first arrived to the scene it was called radio pictures, and it was live and limited to the studio," he wrote on his blog. "As an industry our medium is different and requires us to be great. We are amazing when it comes to technology, but are we great when it comes to content?"
That's a good question; let's see what he comes up with. Click here to take the survey.