An Indiana-based kiosk and digital signage manufacturer is being featured on a TV show that claims to showcase "the world's greatest" things.
And while it would be hard to argue that added exposure for digital signage and self-service kiosks is a bad thing, slapping "the world's greatest" tag on any firm in the two industries is probably only asking for trouble.
Marion, Ind.-headquartered firm ZIVELO will be featured on "The World's Greatest!..." television show on the ION network after the show's producers selected it as "the greatest manufacturer of self-service kiosks and digital signage in the world."
Sounds a little like someone kicking a hornet's nest, doesn't it?
The show, now in its fourth season, features behind-the-scenes footage and interviews of some of the "most amazing and unique companies, products, people and travel destinations the world has to offer," according to the show's website.
ION is an upstart network usually found at the end of the station dial, best-known for reruns and the associated qubo channel for kids. The producers of "The World's Greatest!..." show are the How 2 Media Company in Delray Beach, Fla.
According to a release sent out by ZIVELO and the show, ZIVELO is top-notch in the kiosk world, said Josh Kessler, the show's production manager.
"The ZIVELO brand stands out within the interactive kiosk and digital signage sector, very similar to how Apple stands out in the computer sector," he said. After doing extensive research within the kiosk market, that brand awareness, along with their unique trigger-based automation processes played a big role in our selection."
There might be some within the kiosk and digital signage sectors who would differ with that assessment, particularly the comparison to Apple. Is there any company in either sector that stands out like Apple?
Although, to be fair, there is a quote on ZIVELO's website that has an IT manager from Coca-Cola saying exactly that, calling the company "the Apple of the kiosk industry."
Longtime digital signage industry presence Dave Haynes, though, was one of the first to lash out at the perceived hubris of "the greatest manufacturer of self-service kiosks and digital signage in the world."
Here's what Haynes had to say on his Sixteen:Nine blog:
I find the best way to deal with the many knuckleheads out there who either have tenuous grips on reality or no shame is to just flat ignore them. It would be easy to post a dozen or more things a day if it didn't go through my b__s__/crazy filter.
But sometimes, you see something that just gets the eyes crossed and the head shaking, and it gets attention for the wrong reasons.
Haynes none-too-subtly suggests that ZIVELO might want to re-think its PR strategy.
But it could also be argued, of course, that even the most bombastic PR is good PR, and while both self-service kiosks and digital signage are fairly ubiquitous in this country already, it can't hurt to have them brought just a little more into the mainstream of public perception. Can it?
ZIVELO shut down its 250,000-square-foot manufacturing facilities for two days in August to allow film crews to capture its production processes as well as interviews with employees, ZIVELO CEO Ziver Birg and the mayor of Marion, Ind.
"We're very excited to have the honor of being featured on this show," Birg said. "We have focused much energy into our brand development to create a modern and minimalistic design. Combining this unique design with our automated CRM systems has allowed us to consistently deliver a quality product that is more affordable and shipped more quickly than any other product on the market. Turning this art into a science has been the main ingredient in our recipe for success."
ZIVELO has more than 50 resellers and distributors in the U.S., Canada, Europe, South Africa and Australia has been used by customers throughout multiple industries such as Coca-Cola, Nike, Verizon, Hilton, US Steel, CIA, FBI, Siemens, Boeing, MIT, NASA and the US Army. The design, engineering and manufacturing of its public terminal systems are located in the United States, allowing it to offer rapid turnaround of product delivery, Birg said.
The ZIVELO episode airs today at 7:30 p.m. EST on the Ion Network and will run again on Nov. 7 and 11.
Tune in and check it out, then let us know what you think.
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|Do you agree with "The World's Greatest's" pick? If not, whom do you believe should get the title of the best kiosk and digital signage manufacturer? Leave your comments below.