UK hospital cheers children with DOOH (Video)

Dec. 28, 2012

A recent LED-based interactive digital signage installation aims to cheer up patients at a children's hospital as they head to the operating room. The animated LED project looks unlike many digital signage installations — using a combination of artful wallpaper and interactive LED lights instead of video — but it is an excellent example of what creative uses of this technology could look like.

London-based interactive installation firm Jason Bruges Studio recently completed a project for London's Great Ormond Street Hospital for children that is intended to provide a distraction and help calm children on a "nature walk" that culminates with their arrival at the anesthetic room.

The project takes its inspiration from the idea of viewing the patient journey as a "nature trail," in which the hospital walls become the forested canvas, with digital lookout points revealing the various "forest creatures," including horses, deer, hedgehogs, birds and frogs, to passersby.

According to the Studio, the work basically has two main elements: integrated LED panels and bespoke graphic wallpaper. The LED panels are embedded into the wall surface at various heights in order to be accessible to the eye levels and positions of patients travelling along the corridors. Across these digital surfaces abstracted "animal movements" are recreated as interactive animated patterns of light which reveal themselves through the trees and foliage of the forest. The project consists of 70 LED panels, with a total of 72,000 LEDs.

Watch a video about the installation below:

Read more about digital signage in health care.

Topics: Content , Customer Experience , Healthcare / Hospitals , LED Signs

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