Dot2Dot Communications has launched a new digital media initiative using Scala digital signage software for Toronto's MaRS Discovery District, 'one of the world's largest urban innovation hubs,' according to the company's announcement.
Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor advertisers' Elite Screen digital billboard inventory in Melbourne.
Deploying digital LCD displays in outdoor environments presents unique challenges. Learn how to overcome direct sun load and varying temperatures as well as combat elements such as rain, snow and wind, all while trying to get the desired return on investment.
The Digital Screenmedia Association recently announced the winners of its annual DSA Industry Excellence Awards, which honor the best digital signage, mobile and self-service kiosk technology deployments across all vertical market segments.
The awards covered a wide spectrum, ranging from digital signage and kiosks in a children's park to a digital signage and social media integration in a Major League Baseball park.
"This was truly one of the best sets of entries we have ever seen," DSA executive director Paul Flanigan said in announcing the awards. "We received entries from all over the world, including Denmark, Australia, Taiwan, Dubai and Canada, as well as outstanding entries from the United States. So many of these winners are branching out beyond one channel of consumer engagement, many using two or three channels, including digital signage, mobile and kiosks. It's clear that multichannel interactivity is beginning to dominate the experience in every vertical."
The 2014 winners are listed below; included in some instances are videos or photos of the award-winning solutions (There wasn't space enough to include videos or pictures for all of them, but you can see more at the DSA website):
Best Corporate Communications Digital Signage Project: Four Winds Enterprise Interactive Experience Client: Four Winds Interactive Submitted by: Four Winds Interactive
Best Corporate Communications Self-Service/Interactive Kiosk Project: Performance Court Video Wall Client: Morguard Submitted by: Cineplex Digital Solutions
Best Cultural Digital Signage Project: Dallas Arboretum — Rory Meyers Children's Adventure Garden Client: Dallas Arboretum Submitted by: Reflect Systems and The Old State
The Adventure Garden deployment is "fabulous" for children, according to the Dallas Morning News. "Best of all, they'll be having so much fun, they won't realize how much they're learning on their journey, each step of which has been meticulously designed with state and national curriculum standards for life and earth sciences in mind," theater and children's entertainment reporter Nancy Churnin wrote.
Best Digital Out-of-Home Digital Signage Project: HTC Interactive DOOH Campaign Client: HTC Submitted by: Aerva Inc.
Best Entertainment/Gaming Digital Signage Project: Art Alive Crayola Experience by GestureTek Client: Crayola Experience Submitted by: GestureTek
Best Financial Services Digital Signage Project: Jyske Bank TV Client: Jyske Bank Submitted by: Scala Inc.
Best Government/Education/Non-Profit Digital Signage Project: Montréal Convention Centre Client: Palais des Congrès de Montréal (Montréal Convention Centre) Submitted by: Arsenal Media Inc.
Best Health Care Digital Signage Project: Spaulding Rehabilitation Hospital Client: Spaulding Rehabilitation Hospital Submitted by: ComQi Inc.
"Our ability to integrate the digital media system seamlessly into our new facility was truly a unique opportunity to improve our environment of care while also setting a new standard for our peers nationwide," Spaulding Rehabilitation Network CIO John Campbell said in a statement from ComQi. "For our staff, patients and their families the system has allowed us to push and create impactful messaging from the moment you step into our building all the way to the bed side."
Best Health Care Self-Service/Interactive Kiosk Project: Digital Wayfinding Solution for Gold Coast University Hospital Client: Command Australia Submitted By: 22 Miles Inc.
Best Retail Digital Self-Service/Interactive Kiosk Project: The Home Depot Appliance Finder Client: Home Depot Submitted by: Image Manufacturing Group
Best Travel/Hospitality Digital Signage Project: Interactive wayfinding: Navigating a path to success at Dubai Airports Client: Dubai Airports Submitted by: NCR Corp.
Best Travel/Hospitality Self-Service/Interactive Kiosk Project: New York City MTA On-the-Go Kiosk Client: New York Metropolitan Transit Authority Submitted by: Control Group and Comark
Best Screenmedia Integration Award Project: @Café Social Media Headquarters Client: San Francisco Giants Major League Baseball Club Submitted by: Array Interactive
SportTechie.com recently named the @Café the No. 1 social media campaign of the 2013 MLB regular season: "The @Café is number one on the list because it's a seamless integration of social media and baseball. It's a place where all fans — not just a select few — can meet, mingle, and enjoy baseball in a new way. It appeals to fans who may not normally come to the stadium, while also introducing those who already attend to the social media community. The Giants and their @Café have the potential to become true trendsetters in MLB."
"We think today really is the first of its kind," Giants President and CEO Larry Baer said at the opening of the @Café, "the first social media headquarters located in a ballpark."