Reality Interactive recently launched a new Android-based digital signage content management solution that it says offers basic functionality at a basic price point.
The new bitSHUTTLE player is an Android box that allows for remote monitoring and management of digital signage content, according to RI CEO Craig Martin.
"It's a very cost-effective way to deliver video and stills to retailers and brands at the point of purchase," he said in an interview at the fall Customer Engagement Technology World show in New York City in November.
Martin also talked about the trend he sees in media player solutions toward increasing complexity and increasing cost. Some companies, his own included, are reacting by trying to fill the niche left open for cheaper, less complex solutions that can be run by marketers rather than IT professionals.