Quebecor Media and the Société de transport de Montréal earlier this year announced what they called "a world's first in street furniture that will benefit all Montrealers and visitors to the city" — 84-inch interactive digital signage transit shelters featuring gesture recognition.
The new state-of-the-art shelters are intended to bolster Quebecor Media's positioning in the out-of-home sector in Montreal, to enhance the commuter experience for STM clients, and help advertisers reach their target audiences more effectively.
In September, Quebecor Media began installing the digital shelters, custom designed by and for Quebecers, across the Island of Montréal. STM users and all Montrealers will be able to consult bus schedules, see a detailed map of the bus and metro system, catch up on the latest news and see the weather forecast, the agencies said.
"Building on our culture of innovation and our strong relationship with Quebecers, these digital bus shelters, which will be installed across the Island of Montréal, are certain to please users of mass transit, visitors and advertisers alike," Quebecor Media President and CEO Robert Dépatie said in an announcement. "The powerful, user-friendly technological platform we have created will also enable us to upgrade the product over time and steadily improve the fixtures seen on Montréal streets."
The agencies are in the process of deploying 40 of the units around the city of Montreal featuring Manufacturing Rescources International's BoldVu 84-inch Outdoor design, according to MRI Vice President of Business Development Peter Kaszycki.
"This long-term agreement is the result of a rigorous call for expressions of interest process," said Michel Labrecque, chairman of the board of the STM. "We will draw on Quebecor's energy, dynamism and capacity for innovation to replace our transit shelters, keep them clean and in good condition, keep commuters better informed and increase our non-fare revenues. We are very pleased with this business partnership, which has been established in collaboration with our commercial arm, Transgesco, and we welcome Quebecor's socially responsible commitment to mass transit and to our clients."
Watch a video, posted to YouTube by The Montreal Gazette, about the shelters: