HP demos digital signage/mobile integration (Video)
Feb. 4, 2013
HP recently showcased a new digital signage solution for retailers that incorporates audience measurement and mobile to increase engagement.
HP Strategic Marketing Manager Andy Bowden talked about how shoppers could engage with targeted messages via their mobile phones and receive special offers and coupons. The company featured the forthcoming solution at this year's National Retail Federation BIG Show in New York City.