At this year's GlobalShop retail design and shopper marketing expo, Rapid Displays launched its new ISR, or Intelligent Shopper Recognition, solution for identifying the gender and approximate age of shoppers who view in-store media.
The software can be integrated into kiosks or digital signage to allow retailers to identify who is viewing their ads, and then tailor the message accordingly, said Alan Foshay, vice president of business development for Rapid Displays.
The ISR technology also tracks analytics, including how many people viewed the media and for how long, Foshay said.
"It will allow brands and retailers to actively evaluate in real time who's actually watching, what they're watching, how long they stay there, and if that's proving to not be the target they anticipated, they can instantly change that content."
Watch an interview with Foshay from RetailCustomerExperience.com in the video embedded below:
Read more about audience measurement.