DOOH and mobile couponing (Video)

Dec. 12, 2011 | by Christopher Hall

Location-based marketing firm iSIGN recently introduced a Bluetooh-based broadcast solution for digital signage displays.

Company CEO Alex Romanov said in a recent video interview that the mobile couponing solution makes digital signs "accountable and measurable to advertisers."

Romanov also talked about his company's recent purchase of a Canadian c-store digital out-of-home network encompassing 5,600 digital signs.

Watch the interview with Romanov below:

Read more about DOOH-mobile interactivity.

Topics: Advertising , Audience Measurement , DOOH Advertising , Mobile Interactivity , Networks

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