DiSCO on the ISE show floor

Jan. 24, 2011 | by Christopher Hall

It's time for a DiSCO on the show floor.

Organizers of the annual Integrated Systems Europe trade show are now paying even more attention to the spread of digital signage and digital out-of-home across Europe. Integrated Systems Events this year is unveiling DiSCO – the Digital Signage Conference on the eve of ISE 2011 in Amsterdam.

And there will be plenty of digital signage on the ISE show floor once ISE 2011 starts, as well.

DiSCO is a joint venture between ISE, digital signage-industry partner Invidis Consulting and the trade association OVAB (Out-of-home Video Advertising Bureau) Europe, and will offer two parallel presentation tracks on Jan. 31.

Track 1, the Business & Strategy Track, will run from 8 a.m.-6:30 p.m. and feature presentations on topics ranging from interactivity to content syndication to mobile technology. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.

Track 2, the Case Study Track, will run from 1-6 p.m. and is focused on delivering real-world examples of how digital signage can be successfully implemented in a variety of applications, from transport and hospitality to corporate environments. This track is aimed at AV systems integrators looking to expand their offering to include digital signage, and will be followed, on the morning of Tuesday, Feb. 1, by a guided tour of signage products at ISE 2011.

A two-track pricing structure will give delegates the chance to register for Track 2 only at a reduced price, while those who have registered for Track 1 can "switch tracks" at times of their own choosing throughout the afternoon of the conference. Admission to ISE 2011 will be free of charge to all delegates.

"After two years in which we have successfully established our DOOH Business Conference as the place where the whole digital advertising value chain comes together, we feel the time is right to broaden the scope of the event to embrace some of the new applications that are opening up opportunities for digital-signage manufacturers and integrators alike," Integrated Systems Events Managing Director Mike Blackman said in the announcement of the conference.

DiSCO – the Digital Signage Conference will take place on Monday, Jan. 31, at the Amsterdam RAI, Netherlands. Integrated Systems Europe 2011 will be held at the same venue from Feb. 1-3.

At the show itself, digital signage providers will be out in full force as well. Here are some highights:

Minicom Digital Signage will be launching its new solution family, ScreenGate, according to a recent announcement.

According to Minicom, the ScreenGate solution family includes the ScreenGate Management Gateway - which offers state of the art management capability, with Proof-of-Performance technology included - and ScreenGate IP Streaming solution - which offers IP streaming media delivery advantages.

Minicom DS also is co-organizing the DS Showcase with ISE and the Expert Tour with OVAB. In addition, the company is organizing a "happy hour" at 2:30 p.m. on Feb. 2 with a special session on "How to reduce your cost and manage your DS Network with MDS ScreenGate Solution," followed by aperitifs and drinks and a live demo of MDS' new ScreenGate Solution.

And Scala has announced that it will exhibit its latest release of Scala QuickStart that supports HP's new SignagePlayer at the show as well.

The new HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft Windows Embedded operating system and a preconfigured Scala Player. Displaying videos, pictures, crawls, interactive Adobe Flash, and Scala scripts with dynamic text or graphics in any combination up to 1080p allows the system to be used in a wide range of applications, the company said. The HP SignagePlayers can also be easily connected to any Scala Content Manager anywhere in the world.

Scala along with IAdea will introduce Bridge Server 2.5 at the show. The new platform enables new IAdea media appliances for use with Scala's Content Manager.

At ISE 2011, HP will provide all 33 screens used in both of Scala's stands, including HP's 42-inch digital signage touch screen and HP's latest screen development, the 47-inch LD4710 with bezels that are less than 18 mm wide.

Several of Scala's partners also will exhibit a range of digital signage technologies at Scala's booth at this year's event.

Mdina Media, an AMD embedded partner, will present three novelty products developed with AMD: Nvidia 9400M, which it says is the world's smallest nano player; 780E ATI, billed as the world's smallest fanless system; and the low-energy 9-watt and 18-watt AMD G-series with AMD Radeon HD 6000 graphics. The low power consumption products of Mdina comply with current green PC standards.

Mdina Media, who is providing all of the audio equipment in Scala's booth, will also demo its holosonic technology, which enhances digital signage by providing sound directly to the audience. According to Mdina , the holosonic speaker is the only "audio spotlight" system that focuses sound specifically to listeners, providing sound where it is wanted and quieting other areas. The SPL Computer automatically raises and lowers sound levels in response to changes in ambient noise conditions.

IAdea also will be showcasing its latest line of digital signboard products, along with its newest media appliances. The new digital signboards on display include XDS-245, a 24-inch display with integrated HD media player, and the XDS-104 next-gen 10-inch display (signboard) with built-in player, featuring touch buttons for interactive customer feedback collection at the point of engagement. The new XMP-340 full-HD media appliance with live audio/video overlay function will also be on display for the first time.

Nexcom will display its range of Scala-approved digital signage players. The NDiS Series incorporates solutions ranging from low-cost products aimed at single- and dual-screen deployments, right through to high-end platforms capable of supporting four independent displays and HD Video wall.

Also, iBASE Technology will exhibit its PC-based digital signage media players. These specially-designed slim players separate electronics from the heat sink to significantly reduce the height of the unit and provide higher reliability, according to the company.

MediaVue Systems will be showcasing its new SureVueD, the newest member of the SureVue family of digital signage player PCs. The SureVueD can output three simultaneous HD digital channels.

Additionally, Scala will display a PufferSphere M from Pufferfish at the booth. The PufferSphere M is a portable unit that projects images onto a 360-degree, spherical display.

Scala said it will also showcase the diverse uses of Scala 5 software, including transportation, hospitality, banking, recreation, entertainment, retail and professional services.

Taiwan-based CAYIN said recently that it will introduce in-depth digital signage integrations for different vertical markets at its booth at this year's show.

Among other capabilities, CAYIN's SMP-WEB series digital signage players can integrate with 3G and GPS technology to provide mobile and place-based solutions, allowing players installed in moving vehicles to play back content based on location, the company said. Administrators can also locate each player on Google Maps and instantly have an idea of overall connection status of all players.

AV solutions specialist distributor Maverick said it will be demonstrating the latest interactive technologies from Promethean at ISE this year. Promethean will be exhibiting at the show for the first time, and will demonstrate their next generation, multitouch interactive whiteboard.

The whiteboard brings the everyday technologies and tools familiar to users of iPhone, iPad and Windows 7 solutions into the classroom, according to Maverick. Designed to maximize the potential of new and emerging multitouch content and applications for education, the Promethean ActivBoard 500 Pro series is a large format interactive whiteboard that can be simultaneously operated by both pen and touch.

BrightSign has announced that it will be demonstrating for the first time its new turnkey tabletop digital signage solution, the BrightSign TD1012, at ISE. The solid-state tower is a freestanding, end-to-end digital signage solution that doesn't require a PC or any external power or wiring. The new BrightSign TD1012 portable tower will be available in Q2 2011.

Ready to use right out of the box, the BrightSign TD1012 features a steel enclosure with built-in features ranging from a replaceable/rechargeable battery that provides approximately 12 hours of battery life, to Wi-Fi capabilities and a 12.1-inch high-resolution screen. Users simply add their content for an instant digital sign that fits easily on a table, counter or desktop.

"We expect the new tower will be most appealing for retailers who want digital signage placed directly next to merchandise tables or at check-out counters to communicate sales and promotions," BrightSign CEO Jeff Hastings said. "Electrical outlets are typically scarce in retail, especially where merchandise is being sold, so the fact that our new product is battery operated gives retailers the flexibility they need to place the new signage product where it's most needed."

And Magenta Research recently announced that it will exhibit a new entry to the MultiView family alongside its Voyager fiber optic signal distribution platform and its HD-One series of products.

The new MultiView DVI delivers 1920x1200 resolution single link DVI-D video 1,200 feet (366 metres) over standard UTP cable, according to Magenta. MultiView DVI receivers are "daisy-chainable" and capable of outputting DVI or RGBHV video, giving system integrators added flexibility. Serial and/or audio can also be delivered alongside video.

MultiView DVI is fully compatible with Magenta's Mondo Matrix III scalable UTP switch, which means that all new Mondo Matrix installations, as well as those already in the field, now support both digital and analog video signals within the same switch.

Magenta's Voyager Series is an interoperable set of transmitters, receivers, distribution amplifiers and matrix switchers, which uses a modular building block approach to enable any end-to-end configuration for extension and switching of uncompressed multi-format video and audio, RS-232, IR and 480 Mbps USB 2.0 signals over fiber at distances up to 16.75 miles or 30 kilometers.

Designed for high-quality single-UTP HDMI video and embedded audio extension, Magenta Research's HD-One DX delivers full 1080p uncompressed video to distances of 328 feet (100m). The product supports HDM 1.3, is fully HDCP compliant and will function flawlessly with Cat5e/6/6e/7 cable types.

HD-One LX is an HDMI extension product that utilizes a single Cat5e/6/6e/7 cable, and sends 1080p video 328ft/100m. HD-One LX is fully HDCP-compliant and capable of extending uncompressed 1080p video, audio, IR and bi-directional RS-232 to 328ft/100m, allowing commands and data to flow in both directions.

And finally, AV mounting and rack solutions provider Chief has announced that it will introduce a new, fully-automated swing arm wall mount, the PXRU, at ISE 2011

The new PXRU has an unparalleled range of smooth motion and is the first product of its kind that simultaneously tilts, pans and swings out, according to Chief. The new mount offers 686 mm (27 inches) of extension, 90-degrees of swivel and up to 12-degrees of tilt, along with a 68-kg (150-lb) weight capacity to support up to 65-inch flat-panel displays, Chief said.

Topics: State of the Art Digital Signage , Tradeshows

Companies: Chief , Magenta Research Ltd. , CAYIN Technology Co., LTD , Scala , BrightSign , Minicom Digital Signage

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