Digital signage helps Santa (and WestJet) deliver 'Christmas Miracle'

 
Dec. 12, 2013 | by Christopher Hall

Canada's WestJet Airlines recently made a "Christmas miracle" happen for a lucky group of its passengers — with a little help from an interactive digital signage display.

According to the WestJet blog, more than 250 travelers on two WestJet flights to Calgary were greeted at the gate to their outbound flights by a giant wrapped present with an embedded display screen through which they interacted with a real-life Santa in real-time.

The Santa asked the passengers what they wanted to Christmas, and — unbeknownst to them — WestJet volunteers scrambled to fill the wish lists before the flights touched down in Calgary:

We know that Santa has a very busy schedule at this time of year, and can't be everywhere. So we did what WestJetters do best, and helped him spread some Christmas magic to our guests.

What actually happened? You'll have to watch the WestJet Christmas miracle video below to find out. Make sure you have a few tissues handy, though.

And the airline went even one step further, according to NPR:

WestJet said that if the video got more than 200,000 views it would donate free flights to a family in need. As of Thursday morning, the view count was near 13 million and WestJet was saying it "will be working with Ronald McDonald House Charities Canada to select a family to donate flights to."

Watch the video posted to YouTube by WestJet below:

Learn more about interactive digital signage.


Topics: Advertising , Customer Experience , Interactive / Touchscreen , Transportation / Travel


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