Create engagement with digital signage as 'wearable eye candy' (Video)
Dec. 6, 2012
Ultra-small form factor digital signage displays worn as badges can be attention-grabbing way to create an engagement point with passersby, clients and customers — if for no other reason than the novelty factor that draws in people to ask, "what is that?"
"Wearable digital signage is yet another interactive way to engage with a client in a very non-threatening manner," said Brian Kutchma, vice president of sales and marketing for digital signage provider Black Box, in a recent video interview. "All about delivering the right message at the right time to create interaction."
While Black Box did not innovate the idea of wearable digital signage, it has created a novel way to update the content on the potentially thousands of mini digital signage screens an end-user might deploy with its global management platform, Kutchma said. Black Box's platform allows users to group content changes or updates and send them out to be uploaded whenever the screens are plugged in to recharge.
"Literally, it gives you a tool to daily update content," he said. "At the end of the day it creates some great what we like to call 'wearable eye candy,' which is all about creating an engagement."