5 for March: Augmented reality madness

April 1, 2014

March is always a mad month, and in the digital signage and digital out-of-home worlds the madness was caught on video.

The five most-read articles on Digital Signage Today for the month of March in terms of pageviews showcased the spectrum of digital signage possibilities, with a focus on augmented reality integrated with digital out-of-home.

The month's top story, though, offered an interetsing look at the possible future of fast casual dining, with a Pizza Hut deployment in which the table itself is used as interactive digital signage for ordering and entertainment alike.

So, without further ado, here are the five most popular articles from the month of March:

5. "Augmented reality digital signage takes on pirates in Oz" - At the tail end of the Christmas school holidays earlier this year, Brisbane, Australia's Mt. Ommaney Shopping Centre brought animated children's characters to life as a way to engage with children and their parents in the mall.

Working with Brisbane-based digital signage integrator Prendi, the shopping center created an interactive augmented reality experience for youngsters — and the young at heart — that allowed them to duel a pirate, swim with the fishes or fight off a lion, live and on-screen.

4. "Auto dealers driving digital signage to the bank" - Auto dealerships, like any other kind of store, face increasing pressure to maximize profits in a still-slow economy — and to make every dollar they spend on marketing deliver the highest possible ROI.

So, many of them are turning to digital signage, both inside and outside of the dealership. This article surveyed some of the innovative ways auto dealers are deploying digital signage to get people in the door, and sell them once they're inside.

3. "Sport Chek flagship continues assault on showrooming" - Last year, Canadian retail sporting goods giant Sport Chek unveiled what it called "a game-changing" retail lab in Toronto to pilot a store concept combining interactive digital signage and self-service technology to create a retail digital wonderland experience.

Earlier this year, Sport Chek opened its 80,000-square-foot Sport Chek/Atmosphere store that builds on that retail lab in a new flagship location in Edmonton.

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," Michael Medline, president of Sport Chek owner Canadian Tire Corp., said in an announcement of the new store. "We have created an energy-filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods."

2. "Augmented reality digital signage from Pepsi invades London" - The madness wasn't limited to the hardwood in March, as digital signage and augmented reality helped aliens, robots, a giant tentacled monster — and Pepsi Max — rampage through London.

Working with digital out-of-home firm JCDecaux and production firm Grand Visual, PepsiCo surprised and amused people waiting at a bus shelter with augmented reality scenes of a giant robot rampaging across the skyline, flying saucers approaching in the sky or a nearby pedestrian being carried away by a sewer-dwelling tentacle monster.

The trick involved using a transparent digital signage screen to show the normal streetscape before augmenting reality with animated scenes:

1. "Pizza Hut puts digital signage on the table" - At Pizza Hut, digital signage is taking its place at the table — or, more accurately, AS the table.

The pizza chain has taken digital signage off the wall and put it on the table, literally: It's piloting a new, interactive digital signage tabletop enabling customers to design their pie on their table top, order and then play games while they wait.

Topics: Audience Measurement , Content , DOOH Advertising , Restaurants , Retail

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