Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.
The shortest month of the year was also one of the busiest months of the year for the digital signage sector. The industry's preeminent trade show and exposition was held mid-month in Las Vegas, and news from the show dominates the list of the top five most-read stories on Digital Signage Today for the month of February.
With news about Google and Valentine's Day both, it was an interesting little month.
So without further ado, here are February's most-viewed articles on Digital Signage Today, in reverse order:
"The Invisible Coca-Cola Machine" was hidden behind a screen that blended in with a wall and remained "invisible" when people walking by themselves passed by. But when a couple approached, the machine revealed itself and asked for their names before launching a light show and dispensing personalized cans of Coca-Cola.
2) "DSE14: Dunkin' Donuts serves up digital menu boards" — Also at DSE, Dunkin' Donuts and NCR Corp. shared some key lessons learned from Dunkin's transition from a digital menu board pilot to a systemwide rollout. "Mistakes will be made; it's better to make them in the pilot not the deployment," an NCR Corp. exec said during the presentation. "[The pilot] has been a crucial map ... It's been a process of exploration. If you're not doing it, you're going into a rollout blind and really doing yourself and your franchisees a disservice."
1) "Google comes to the digital signage side" — Google made big news at DSE when Intel and Google execs announced that the search engine and Internet services behemoth is looking to move into the digital signage space. What exactly this will mean for the future of the industry, or how it will affect the industry, were hot topics of debate throughout the show.
And, since Digital Signage Today got just as caught up as everyone else in the tumult of preparing for another DSE, here is a bonus list of the top five most-read articles on the site for January as well: