Digital marketing technologies solutions provider Wireless Ronin Technologies Inc. has signed an agreement with Frank Mayer and Associates Inc., a provider of design and manufacturing of branded in-store merchandising and displays, to provide digital marketing solutions for a leading North American heavy- and medium-duty truck manufacturer with approximately 800 locations in North America, according to a company announcement. Wireless Ronin did not name the truck manufacturer in the announcement.
Wireless Ronin will provide media players, software and content development for in-dealership kiosks and mobile tablets. The solutions will feature Wireless Ronin's RoninCast 4.2 software along with ongoing hosting services.
Frank Mayer and Associates selected Wireless Ronin because of its extensive experience in the automotive industry as well as its solutions that have a proven track record of helping automotive companies improve and streamline communication across dealership networks, the company said. From a corporate level, the truck manufacturer wanted to standardize product information and increase communication, capture leads and provide relevant analytics to its dealers, while allowing the flexibility for dealership specific promotions and offers.
"This new win is a direct result of our leading digital marketing solutions that have proven effective at improving messaging, branding and marketing responsiveness across nationwide dealership networks," Wireless Ronin President and CEO Scott Koller said in the announcement. "Our solutions are able to vastly improve the in-store customer experience and, ultimately, drives sales."