Horizon Display recently announced that it has taken its multitouch experiences and interactive digital signage software and application offerings, once bundled under the Horizon Display name, and spun it off as its own division. The name of the resulting brand is Studio 5, which can be found on the Web at www.multi-touch.com, the announcement said.

"We felt that we had reached a point in the maturity of our software and application development services which justified separating it from our longstanding hardware and custom engineering brand," GM Matthew Cutone said in the announcement. "We want our customers to know that we are fully committed to their touchscreen hardware needs, and so eliminating confusion was a top priority."

Studio 5 is still managed by the core ownership group which has overseen the growth of Horizon Display, the announcement said. The company expects the synergy between the divisions to be vital to the success of existing and new customers. Now, though, customers will have the flexibility of choosing their hardware, while still receiving the creative direction and touchscreen software experience they had previously from Horizon Display.

"It's quite simple really," Creative Director Stephen Gladden said in the announcement. "We want to help grow the interactive experience marketplace, and we want to be leaders in the ideation and standards that make for a successful user experience. But we didn't want our customers to feel that their hands were tied. Now we can offer the leadership, design expertise, and most importantly the focus on connecting business objectives with touch technology, all while staying truly agnostic to which touch device our customers prefer, or may already have invested in."

Studio 5 is committed to three areas: large multitouch experiences, interactive digital signage, and interactive data visualization.

"We chose these areas of focus because we firmly believe if done right, and done with human experience in mind, that they can all drive real measurable business benefit to our customers. Making those dollars and cents connections is crucial to our realization and theirs," Cutone said.

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