Web-centric digital signage and broadcast automation systems provider Tightrope Media Systems and digital signage media player provider BrightSign today announced a partnership to bring together the complementary strengths of each company for a joint digital signage solution. Available this spring, the partnership aims to make affordable content creation, advanced management and media playout across large out-of-home networks a reality, the companies said in an announcement.

The companies will exhibit at this week's Digital Signage Expo in Las Vegas to emphasize how signage operators can achieve affordable yet dynamic networks across large-scale deployments, the announcement said. Visitors to the Tightrope booth will see how the full Tightrope Carousel user experience pairs with the reliability of BrightSign media players to meet the demands of any enterprise or large, network-based installation, the companies said.

"BrightSign specializes in designing and building bulletproof hardware for all kinds of digital signage applications," BrightSign CEO Jeff Hastings said in the announcement. "Our continued growth and market penetration is due to our reputation for delivering extreme reliability and advanced hardware features such as the powerful video engine and hardware-accelerated HTML5 rendering engine in the BrightSign XD product line. To further serve the diverse needs of our customers, we are dedicated to integrating our hardware platform with leading CMS providers and proud to announce our partnership with Tightrope."

Tightrope will emphasize BrightSign's capabilities in feature-rich digital signage solutions, displaying a channel of Carousel-created social media content (e.g., Twitter, Facebook), RSS feeds, weather information, template-based messages, videos and live emergency alerts. Tightrope representatives will also discuss how advanced Carousel features such as user permissions, built-in data integration, and scheduling of freshly created content integrate seamlessly with BrightSign media players.

"With this integration, Carousel becomes the centralized platform that incorporates all users, content, channels, zones, scheduling and third-party data integration into a single common interface that is easy to use," said Eric Henry, signage solutions lead, Tightrope Media Systems, in the announcement. "BrightSign users can take advantage of these comprehensive, advanced features in Carousel to build more dynamic content, while retaining the affordable, reliable BrightSign media players they trust."

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