Building on its earlier mobile integration agreements with Proxama and EE, out-of-home company Posterscope has announced a multicountry deal with ad company xAd to incorporate geo-targeting and mobile tracking across its DOOH network, according to Output Magazine.

The deal with xAd will enable Posterscope to target customers near its OOH and DOOH locations with contextually relevant mobile marketing. Posterscope also will have access to xAd's Store Visitation Lift measurement platform, which is designed to provide clients with an accurate picture of audience footfall.

Learn more about DOOH advertising.

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