Visual display solutions provider BenQ America Corp. recently introduced its new P Series line of professional installation projectors. The company also unveiled a new Integrators' Choice Program designed to provide direct dealers with exclusive benefits on the company's commercial line of projectors, interactive flat panel displays and accessories.

Including preferred access to BenQ's systems integration projectors with interchangeable lenses and other notable advantages, the BenQ Integrators' Choice Program provides pro A/V partners with a wide range of incentives backed by limited distribution to secure profit margins, according to the announcement.

Designed to bring performance to commercial applications in education, retail and corporate environments, the company's new projector family provides XGA and WXGA resolutions, up to 6,500 lumens of brightness, and flexible setup options for switchable color wheels and optional lenses, the company said.

"Our new line of P Series projectors was engineered to provide the marketplace with a more affordable package for producing professional-grade projection within a wide range of settings," Kristin Kennedy, associate vice president of sales at BenQ America Corp., said in the announcement. "Built with high-brightness capabilities, easy control options, and the ability to customize the projector's components to satisfy specific applications, our P Series is BenQ's latest value-centric innovation made to bridge the needs of customers with a cost-effective solution coupled with powerful features."

Consisting of the PX9600 and PW9500, the P Series' respective XGA and WXGA models deliver high brightness of 6,500 and 5,700 lumens as well as crisp 2800:1 contrast ratios, enabling Colorific picture-perfect clarity in any lighting scenario or installation environment for accurate and long-lasting color reproduction, the company said.

BenQ's value-added Integrators' Choice Program offers partner-exclusive advantages on the company's new line of P Series projectors, including the devices' seven interchangeable lenses ranging from 3.4M short-throw optics to long zoom 16.41–24.71M capabilities, giving partners the options needed to suit any projection distance or specific setting. The program also features dedicated training and certification, sales and technical support, co-op rebates and product service warranties. As part of the Integrators' Choice Program, BenQ's commercial products will only be available via select distribution partners including AVAD and Starin.

"Through the Integrators' Choice Program, BenQ will continue its growth within the commercial space by offering dealers dedicated products, exclusive benefits and unmatched customer service and support," Kennedy said. "In addition, our limited distribution strategy ensures the best overall value to end-users through expert installations by strong program partners like Summit Integration Systems and CCS Presentation Systems, who are already onboard. Throughout 2014, we will be looking to expand the breadth of the program for our dealers, adding exclusive benefits for new product categories."

BenQ's professional product lineup, offered exclusively through Integrators' Choice partners, features the PW9500, PX9600 and SH963 large-venue projectors; interchangeable projector lenses for the professional series; and the IL650 multitouch IFP display.

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