YCD Multimedia, a global provider of smart digital signage solutions, yesterday announced that it will introduce the new version of YCD|RAMP, the company's proprietary retail advertising and merchandising platform, at Integrated Systems Europe 2014 in Amsterdam. YCD|RAMP addresses the needs of retailers and marketers to create and display effective in-store digital signage campaigns in a fast, cost-effective way while ensuring 100-percent compliance with brand guidelines, the company said.

The new release, version 3.2, brings a host of new features that aim to further simplify creation and displaying of content. At the top of the list is support for HTML5 templates and a new player. With HTML5 support, users have more options to source or create smart templates — the basis of YCD|RAMP content. Furthermore, passive or interactive templates can now be used with a wide array of HTML5-capable displays such as Android devices and select smart displays. A streamlined workflow for importing Google Web Designer projects directly into YCD|RAMP lets users import templates created in the free tool from Google. Upon import, YCD|RAMP will automatically "recognize" the required parameters in the template.

Starting with this version, YCD|RAMP will be shipped preconfigured with user-editable templates optimized for retailer process improvement, including "attract" screens, digital menu boards, seller assistance for impulse buys, shopper assistance and brand loyalty displays. Additional templates can be created using Flash or HTML5, and RAMP can also import and automatically recognize HTML5 projects created in Google Web Designer — a free advertising-focused HTML5 content creation tool.

On the deployment and management side, the YCD|RAMP now offers the flexibility of on-premises (standalone) or cloud-based deployment. Both editions also include a host of new player management and monitoring features.

Learn more about retail digital signage.

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