Keywest Technology announced that its new digital signage concierge hospitality application has been chosen by Philips MMD to demonstrate its integrated touchscreen display technology at the 2014 Digital Signage Expo in Las Vegas.

Visitors at the show will be able to experience firsthand how the digital concierge application is benefiting hotel guests by giving information seekers options that reach beyond traditional efforts, the company said. Philips MMD is using the interactive software to showcase how combining creative endeavors with the right display technology creates easy-to-deploy digital solutions that work on multiple levels of customer engagement, the announcement said.

The digital concierge does engagement better than other, less dynamic information media, according to Keywest's Brian Bibler, product innovator and chief designer. "Primarily," Bibler said in the announcement, "the digital concierge is about providing [hotel] guests relevant information that is just in the nick of time, which is the crux of digital engagement. For example, guests can find digital coupons for happy hour, dining availability and reservations, flight times, local event ticketing and weather forecasts."

Keywest's digital concierge provides information via touchscreen icons. The icons provide avenues to relevant information, which are visually represented in HD color and resolution on the commercial-grade Philips screens. According to Philips' digital signage staff, commercial-grade displays provide the kind of durability that is necessary in the 24/7 digital signage environments of hotel lobbies.

According to Keywest Technology's reseller channel manager, Wes Dixon, the digital concierge works in concept much like a smartphone. "By using a large 46-inch touchscreen in portrait orientation, our creative application works very similar to a smartphone that can pull data in real time, but instead of a bunch of disjointed apps, each icon provides helpful information that assists guests in using the amenities of the hotel and region with ambient data that is useful."

The digital concierge can run standalone on any media player that meets the minimum specifications, and it can be controlled via Keywest's cloud-based Breeze Digital Signage system, the company said.

Learn more about digital signage in hotels.

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