Touch technology provider TouchSystems announced it will be showcasing at Digital Signage Expo this February in Las Vegas — and company president Carol Nordin will talk about interactive digital signage's role in today's media landscape during an educational workshop at the show.

The touch screen manufacturer said it will echo the expo's focus on "return on innovation" with its educational workshop about the role of interactive digital signage in today's connected landscape.

"We've watched how people use screens, and they aren't tied to just one anymore," Nordin said in the announcement. "Customers use their personal devices even as they look at their desktops, watch television or interact with something like one of our large-screen touch displays. Businesses that recognize the fact are jumping into full creation mode because they see the possibilities of bringing personal and public devices together. They not only can share time-sensitive promos that persuade customers to act, but also can tie those promos to their inventory databases so that prices and availability are consistent no matter where customers are — in the store, on the desktop website, on their phone or tablet, or in front of a large-format touchscreen."

The talk, entitled "Omnichannel Strategy, Interactive Digital Signage and ROI," takes place on Feb. 12 at 3:30 p.m. MST. Attendees will receive handouts for the session and will have an opportunity to ask questions at its conclusion.

Learn more about touchscreen digital signage.

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